Manager, Data Insights

Responsibilities

• Partner with internal teams to offer strategic insights, review and translate findings, make actionable recommendations, measure program success, and provide insight into how to improve personalization use cases.
• Packaging and communicating trends and insights to key stakeholders, including senior leadership, in a timely and effective manner.
• Proactively identify trends, risks, and opportunities within customer data to inform business priorities.
• Develop business intelligence solutions to enable a diverse set of stakeholders to explore data, uncover new insights, and take action.
• Develop and manage audience, marketing, product-based, operational, and executive dashboards in Power BI or similar platforms; summarize data clearly and provide insightful analysis.
• Lead support for analytics tools including, Customer Journey Analytics, Adobe Launch, Google Analytics, and Google Tag Manager, including access management, custom reports, event tracking, ecommerce funnels, and goal setup.
• Leverage AI and machine learning tools to enhance the speed, depth, and accuracy of customer analytics, reporting, and insight generation workflows.
• Utilize AI-assisted and generative BI platforms (e.g., LLM-based analytics assistants, natural language querying tools) to reduce time-to-insight and increase accessibility of data across stakeholder groups.
• Evaluate and champion emerging AI tools and methodologies to continuously advance the analytics function’s capabilities and competitive positioning.
• Ensure responsible, governed, and transparent use of AI in analytics workflows, maintaining accuracy and integrity in AI-generated outputs.

Requirements

• Education: Bachelor’s degree in Marketing, Analytics, Computer Science, or a comparable degree in a relevant field.
• Additional graduate certificates in analytics, reporting, or other post-graduate education in analytics.
• Experience: 8+ years of experience in customer analytics, data insights or a related field with demonstrated expertise in customer segmentation, attribution modeling and end-to-end customer journey analytics.
• 7 years’ experience in digital analytics platforms (e.g., Adobe Analytics, Customer Journey Analytics, or Google Analytics) and data visualization tools (e.g., Tableau, Power BI, Looker).
• Hands on experience with SQL and/or programming languages such as Python or R for data analysis.
• Proven ability to translate complex analytical findings into clear business insights and recommendations for non-technical audiences.
• Experience managing people.
• Experience functioning in a highly matrixed organization.

Preferred Experience

• Key Performance Indicator (KPI) development and goal setting in a traditional (non-association) business environment.
• Experience using AI-powered business intelligence tools to make data and insights more accessible.
• Experience using Salesforce for reporting and analysis, including building custom reports and dashboards to surface customer and pipeline insights that support sales and marketing decision-making.

Education & Experience

• Adobe Analytics or Customer Journey Analytics Business Practitioner preferred.
• Microsoft Certified: Power BI Data Analyst or Tableau Desktop Certified preferred.

Knowledge, Skills & Abilities

• Proficiency in data analysis tools and software (e.g., Power BI, Tableau, SQL, Alteryx, Python).
• Advanced Excel skills including expertise in pivot tables, statistical functions, interactive charts, and macros.
• Experience with Adobe Analytics, Customer Journey Analytics, and Adobe Launch.
• Advanced skills in tagging and tracking web pages, features, ecommerce checkout flows, cross-domain and sub-domains, funnel analysis, and lifecycle marketing analytics.
• Experience with customer data platforms (CDPs) and sales and marketing analytics ecosystems.
• Proven ability to translate complex analytical findings into clear business insights and be a strong collaborator with ability to build cross-functional relationships.
• Professional integrity necessary to maintain confidentiality.
• Strong planning skills and ability to manage multiple projects simultaneously.
• Excellent verbal and written communication skills.
• High attention to detail and commitment to accuracy.
• Able to complete assigned duties within critical deadlines.
• Able to work independently and in a team environment.
• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Proficiency with modern reporting platforms and tools.
• Able to grasp complex platform concepts and business models in a digital context.

Preferred Knowledge

• Data governance frameworks and analytics best practices.
• Experience using AI-powered tools to enhance business intelligence capabilities, including natural language querying, automated insight generation, and AI-assisted dashboard development to make data and insights more accessible across the organization.

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Frequent use of hands and fingers for typing, handling documents, and using office equipment.
• Occasional standing, walking, bending, and reaching.
• Ability to lift and carry up to 30 pounds as needed.

Work Environment

• Hybrid Position (3 Days In-Office, 2 Days Remote): This position follows a hybrid work schedule, requiring in-office presence [three days per week] and remote work [two days per week].
• Core work hours will be designated by the department. The office environment includes a standard workstation setup with collaborative spaces, while remote work requires a reliable high-speed internet connection and a suitable home workspace.
• Employees must maintain availability during standard business hours and adhere to company policies for both in-office and remote work.
• Tuesday–Thursday in office, Monday and Friday remote.
• Standard business hours with core availability between 8:00–9:00 a.m. and 5:00–6:00 p.m.

Travel

• 0 – 10%

Hiring Range

• $125,000 to $145,000 per year

Benefits

• Professional growth and development.
• Health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.

Equal Opportunity Employer

• Minority/Female/Disabled/Veteran.