Manager, Data Analytics & Intelligence

Publicis Digital Experience, a division of Publicis Groupe, is a network of top-tier agencies designed to develop capabilities and solutions that enable growth and provide scaled access to the digital expertise of Publicis Groupe in service of our clients. Together, the portfolio creates value at the intersection of technology and experiences to connect brands and people. Our model transforms brand experiences, helping clients navigate, develop, and activate commerce with a future-proof approach to modern marketing. With expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. The network includes over 5,000 employees across global offices and agency brands such as Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.

About the role

The Manager, Data Strategy & Analytics is responsible for guiding and supporting all facets of CRM analytics projects. As a key member of the Data Intelligence team, this role involves preparing and presenting analytic strategies, measurement, and reporting for CRM digital and non-digital marketing campaigns, while making proactive recommendations to drive key performance goals for clients.

Responsibilities

• Serve as a subject matter expert for marketing automation technology, analytical tools, and techniques, including Marketo, SQL, Tableau, Adobe Analytics, and other analytics software packages, with a focus on Marketo from a reporting and segmentation perspective.
• Develop strong data storytelling and communicate technical subject matter effectively to non-technical stakeholders.
• Develop and present analyses, points of view, reporting results, key insights, and recommendations to client stakeholders.
• Manage, train, and provide ongoing leadership and mentorship to Data Analysts.
• Perform hands-on data investigation and analysis to support program delivery, including development of conclusions and implications.
• Manage projects focused on the performance of marketing activities, including online and offline CRM direct marketing, cross-channel campaigns, digital advertising, and promotional activities.
• Accurately estimate the level of effort required for analytics projects.
• Define measurement strategies for clients, including timely and comprehensive reporting and dashboards to evaluate marketing performance, drive insights, and provide optimization recommendations.
• Ensure consistent, relevant, and actionable KPIs are used to optimize and influence strategic decisions.
• Proactively identify, evaluate, and recommend A/B testing opportunities, reporting requirements, and other relevant tools and applications.
• Identify research and analytics initiatives to support strategy development.
• Create business cases for successful analytics initiatives.
• Design and manage strategic analytic roadmaps for clients.

Requirements

• Minimum of 5-7 years of direct experience in CRM or marketing analytics.
• Hands-on experience with Marketo.
• Awareness or experience with advanced analytic techniques, such as multivariate regression analysis, predictive modeling, logistic regression, factor analysis, forecasting, response prediction, advertising effectiveness, consumer profiling, market mix, and ROI measurement.
• Experience developing strategic analytic roadmaps and managing projects and teams to deliver them.
• Hands-on experience with data visualization and analytic dashboard development, preferably with Tableau, Looker, Power BI, or other platforms.
• Thorough knowledge and hands-on experience informing marketing strategy, analytics design, and delivery.
• Working knowledge of site analytics suites, preferably Adobe Analytics or Google Analytics.
• Ability to craft innovative strategies and approaches to analyze marketing performance and deliver powerful insights and recommendations.
• Ability to manage internal resources and team members at varying levels, including junior talent.
• Strong ability to work in a flexible, dynamic, and fast-paced environment.
• Self-starter with a demonstrated instinct for developing insights from data.
• Excellent communication skills, including written, presentation, and storytelling.

Marketing agency experience is preferred.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more.
• Monetary assistance and support for Adoption, Surrogacy, and Fertility.
• Monetary assistance and support for pet adoption.
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements.
• Tuition Assistance.
• Paid time off, including Flexible Time Off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more.
• Matching Gifts programs.
• Flexible working arrangements, including the 'Work Your World' Program, encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based on eligibility).
• Business Resource Groups supporting multiple affinities and alliances.

Pay

Compensation range: USD $88,540.00 - USD $141,687.00 annually. Compensation will be determined based on skills, qualifications, and experience, consistent with applicable law.