Manager, Growth and Retention

Email Marketing and SMS Strategy & Execution

Develop and execute comprehensive email marketing and SMS strategy aligned with organizational goals for fan retention, engagement, and revenue.
Lead segmentation, personalization, and targeting strategy to maximize relevance and campaign performance.
Set performance targets and optimize campaigns through testing, analytics, and continuous improvement.
Manage email calendar planning, content briefs, and cross-functional coordination.
Coach coordinator on best practices and hold performance to standard.

Web Content & User Experience Strategy

Own strategy for fan-facing website, ensuring content is engaging, up-to-date, and optimized for conversions.
Manage web agency and set priorities for website improvements, personalization features, and UX enhancements.
Analyze user behavior and conversion data to identify opportunities for improvement.

Data Analysis, Insight Development & Reporting

Regularly analyze campaign, website, and retention metrics to identify trends and drivers.
Translate data into insights and strategic recommendations for optimization.
Develop regular reports and dashboards for leadership on email, web, and retention performance.
Present findings and recommendations with clarity about what's driving results and what should change.

Fan Segmentation, Personalization & Growth

In partnership with the Strategy & Analytics team, implement fan segmentation model to inform targeted marketing across channels.
Design personalized experiences and messaging to increase engagement and lifetime value.
Identify fan cohorts with retention risk and develop strategies to intervene and re-engage.

Cross-Functional Leadership & Collaboration

Partner with ticketing, merchandise, sponsorship, and content teams on integrated campaigns.
Identify relevant stakeholders early for upcoming initiatives and maintain relationships throughout.
Coordinate promotional efforts across digital channels to maximize integrated impact.
Communicate timelines, dependencies, and requirements clearly to partners.

Team Development & Performance

Coach coordinator on skill development, campaign execution, and analytical thinking.
Provide regular feedback tied to competency expectations and performance standards.
Hold team accountable for quality of work and timeliness of delivery.

Sales Operations & Reporting

Maintain accurate and up-to-date records of all campaign activities.
Collaborate with sales on their CRM outreach, pipeline activity, performance metrics, and strategic initiatives.
Support additional marketing and revenue reporting monthly.