Manager, Global Growth, Lifecycle
About the role
As a Global Growth Manager for Lifecycle, you will lead the evolution of our customer engagement strategy. You will design and optimize the lifecycle journey in a few high-impact regions, driving measurable gains in conversion, activation and retention. You will execute a unified global strategy, partnering with regional stakeholders to scale lifecycle initiatives into a consistent driver of long-term growth.
Responsibilities
Lead Lifecycle Strategy: Design the end-to-end lifecycle engagement journey in direct collaboration with Self-Serve Leads in high-impact region(s), ensuring global frameworks are optimized for local market nuances.
Own Regional Digital Channels: Lead the strategy and operational health for email, push, and in-app messaging. Ensure these high-impact channels are optimized to deliver personalized engagement and consistent growth across managed regions.
Drive End-to-End Campaign Execution: Transform high-level lifecycle strategies into high-performing programs. Lead the development and optimization of lifecycle initiatives that deliver measurable gains in conversion, activation, and long-term retention.
Regional Funnel Accountability: Take full ownership of E2E growth metrics within your regions. Leverage deep-dive quantitative analysis to identify high-impact opportunities for experimentation, ensuring data-driven decision-making at every touchpoint.
Drive Regional Experimentation: Initiate and lead a high-velocity experimentation roadmap within managed regions, sing innovative tactics to uncover local growth levers and scale successful pilots into global frameworks.
User-Centric Communication: Champion a "customer-first" messaging philosophy, delivering personalized and compelling content that resonates with users and reduces friction throughout the lifecycle.
Requirements
7+ years of experience leading growth initiatives across the customer lifecycle, or experience at a top-tier strategy/management consulting or equivalent
Strong analytical skills with the ability to interpret campaign and behavioral data, identify trends and develop data-backed recommendations
Hands-on experience designing and executing lifecycle/CRM programs that drive customer conversion, activation and retention
Experience running A/B tests and applying structured experimentation to improve performance
Strong organizational skills and attention to detail, with the ability to manage multiple initiatives simultaneously
Clear and structured communicator comfortable working with cross-functional partners
Bias to action: Proactive and results-oriented, with a track record of delivering impact in fast-paced environments
Qualifications
Advanced degree (MBA or Master’s) is a plus
Experience with SQL or close collaboration with data teams preferred
Skills
Customer-centric communication
Data-driven decision-making
Strategic planning and execution
Collaborative problem-solving
Benefits
Proudly founded in Melbourne, we have a team of over 2,200 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future.
Pay
$150K - $215K