Manager, Global Ford Racing Motorsports Communications
About the role
Ford Communications serves as an accelerant for the company’s transformation, working to advance Ford’s business success and future vision through innovative, world-class communications that unlock new value. We seek to establish Ford as the world’s most trusted company through purpose-driven storytelling that drives advocacy; inspire a culture of optimism, competitiveness, and creative excellence among our Ford team and partners; build the Ford brand and create desire for our products and services; and demonstrate our drive to create value for our stakeholders through Ford+.
Responsibilities
- Serve as a member of the Communications team, working in close collaboration with the Ford Racing organization based in Dearborn, Michigan.
- Build the strategy and capability to deliver powerful storytelling and communications for Ford Racing’s motorsports, including a compelling narrative and message/content development for all racing activities.
- Create communications strategies that support Ford Racing’s core areas of focus, including off-road and on-track racing activities.
- Develop ongoing enterprise storytelling around Ford Racing motorsports activities.
- Develop key briefing materials to support Ford Racing programs and announcements, including message development, remarks, talking points, and Q&A.
- Collaborate and manage Ford Racing’s agency partner for Motorsports, Campbell Communications; work closely with Hypercar and F1 communications leads and partners.
- Partner and collaborate with Ford Racing’s Motorsports marketing managers on the development of strategies and programs, including stakeholders from across the enterprise such as Marketing, PD, Finance, Purchasing, and leadership.
- Partner and collaborate with the Enthusiast and Truck communications managers on efforts that span race and retail vehicles.
- Expand Ford Racing’s media reach beyond traditional motorsports media to include consumer and lifestyle media; engage with and identify influencers and advocates that will help build awareness of Ford Racing.
- Manage strategic media relations, ensuring consistent and responsive messaging.
- Use data to inform decision-making—working with marketing, agencies, and CGI teams to assist in making data-based decisions.
- Develop a deep understanding of social media, including the role of influencers and content creators.
- Continuous personal development of functional competencies and leadership agilities.
Requirements
- Bachelor’s Degree.
- At least 5–7+ years of communications experience or equivalent experience.
- Extensive travel may be required, including weekend travel (approximately 25-40%).
Qualifications
- Bachelor’s Degree in a relevant subject matter (Communications, Marketing, Business, or equivalent education).
- Focus on delivering strategy with a focus on storytelling that ladders up to business priorities.
- Strong understanding of the media landscape—automotive, motorsports, and consumer/lifestyle media with a strong media relations background.
- Passion for motorsports and a desire to learn and develop in this area.
- Excellence in materials creation (words, images, and video).
- Ability to focus on the bigger picture of how efforts ladder up to motorsport and broader company objectives—results-driven.
- Focus on all key stakeholders, including internal (leadership, employees, dealers) and external (traditional media, social media, influencers).
- Excellent abilities in key office tools such as PowerPoint, Word, and Excel.
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
Benefits
- Immediate medical, dental, vision, and prescription drug coverage.
- Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care, and more.
- Family-building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more.
- Vehicle discount program for employees and family members, and management leases.
- Tuition assistance.
- Established and active employee resource groups.
- Paid time off for individual and team community service.
- A generous schedule of paid holidays, including the week between Christmas and New Year’s Day.
- Paid time off and the option to purchase additional vacation time.
Pay
This position is leadership level 6 and ranges from $115,500–$218,100. Final determination of salary grade will be based on the candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility, and competitive market value.
Schedule
This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week.