Manager, Global Brand, Hotel Indigo

About the role

Support the global brand strategy, growth agenda, and ongoing evolution of Hotel Indigo by translating brand priorities into clear initiatives, tools, and programs that strengthen brand performance and owner value across markets.

Responsibilities

• Support the development and execution of Hotel Indigo’s global brand strategy, annual priorities, and key cross-functional initiatives.
• Translate brand strategy into practical tools, programs, and communications that enable consistent execution across regions and hotels.
• Partner with regional Brand Delivery, Development, Commercial, Operations, F&B, Design, and other functional teams to advance brand priorities and remove barriers to growth.
• Use guest, owner, competitive, and performance insights to identify opportunities, inform recommendations, and strengthen the brand proposition.
• Support owner engagement and advisory forums, incorporating owner economics and operational realities into the development and refinement of brand initiatives.
• Manage global brand projects from concept through implementation, including workplans, stakeholder alignment, agency or partner coordination, and executive-ready materials.
• Support brand governance and the development of standards, guidance, and operating tools that protect brand integrity while enabling locally relevant delivery.
• Monitor competitive activity, category trends, and brand performance to help shape future strategy and priorities.

Requirements

• Bachelor’s or Master’s degree in marketing, hospitality, business, brand strategy, or a relevant discipline, or an equivalent combination of education and experience.
• 4-6 years of experience in brand management, marketing, hospitality, strategy, consulting, or a related field.
• Experience supporting complex, cross-functional initiatives in a global or matrixed organization.
• Strong strategic thinking and analytical skills, with the ability to translate insight into clear recommendations and action.
• Strong project management skills with experience organizing, planning, and executing initiatives from concept through implementation.
• Experience effectively managing stakeholders and building alignment across functions, regions, and levels of seniority.
• Strong written, verbal, and presentation skills, with the ability to develop clear, executive-ready communications.
• Commercial mindset with an understanding of owner economics, hotel operations, and the relationship between brand strategy, guest experience, and business performance.
• Hospitality, travel, or lifestyle brand experience preferred.

Schedule

Hybrid work structure with an expectation of three (3) days a week in the Atlanta office. This expectation may evolve with business needs.

Pay

The salary range for this role is $94,000.00 to $105,000.00. This role is also eligible for bonus pay.

Benefits

• Comprehensive package including paid time off, medical/dental/vision insurance, and 401K.
• Impressive room discounts across IHG properties.
• Recharge days and volunteering days throughout the year.
• Support for wellbeing through the myWellbeing framework, addressing health, lifestyle, and workplace needs.