Manager, Global Account Based Marketing

About the role

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market.

Responsibilities

• Set up and own the global ABM systems foundation, partnering with Marketing Operations to ensure the ABM tech stack, data flows, and integrations are configured for account-level targeting and measurement across all regions.
• Design and implement a global attribution and measurement framework for ABM, including standards for tracking, tagging, and multi-account-level reporting from engagement through pipeline and revenue.
• Define and evolve the global ABM playbook, including segmentation, account tiering, and 1:1, 1:few, and 1:many frameworks that regional teams follow and localize.
• Own global, multi-market ABM campaigns and programs: translate GTM priorities into modular plays that can be "plugged and played" across markets, while regional ABM teams focus on local execution and tactics.
• Build standardized tools, templates, and enablement (playbooks, training, documentation, dashboards) so regional ABM and sales teams can consistently execute within the global framework.
• Partner closely with Sales, Product Marketing, RevOps, and Regional Marketing to align on target account lists, coverage models, success metrics, and feedback loops that continuously improve targeting, engagement strategies, and campaign performance.

Requirements

• Bachelor’s degree or equivalent experience.
• 6+ years of hands-on experience in account-based marketing, including direct ownership of ABM programs and plays.
• Strong analytical skills with experience using data and attribution to inform targeting, engagement strategies, and campaign optimization at the account level.
• Experience working across multiple regions or markets and adapting ABM programs for different buying committees, sales motions, and channels.
• Demonstrated strength with ABM systems and operations (such as Demandbase or similar platforms, plus marketing automation and CRM), and comfort partnering with Marketing Operations on data, routing, and measurement.
• Entrepreneurial, hands-on mindset, comfortable taking ownership and building from 0→1 in a fast-paced, high-growth environment.
• Exceptional organizational skills, attention to detail, and a customer-focused approach; able to manage multiple stakeholders, markets, and workstreams in parallel.

Qualifications

• Minimum qualifications: Bachelor’s degree or equivalent experience. 6+ years of hands-on experience in account-based marketing, including direct ownership of ABM programs and plays.
• Preferred qualifications: Experience in fintech, B2B SaaS, or other complex enterprise environments with multi-stakeholder buying committees. Experience building or scaling ABM programs across multiple regions or markets, including multi-market campaign orchestration and governance. Hands-on experience with ABM and personalization platforms (for example, Demandbase, 6sense, Mutiny) and sales enablement tools (such as Highspot, Outreach or similar).