Manager, Games Marketing - Kids Games

Responsibilities

• Support and execute marketing strategy for Kids game portfolio, including varied game genres
• Contribute to positioning, messaging, and go-to-market strategies that stand out in the market
• Execute multi-channel marketing campaigns to bolster awareness and player acquisition
• Collaborate with game development and creative teams to translate unique game features into marketing
• Leverage resources from the broader games marketing team to support campaign execution
• Efficiently manage marketing budgets for optimal ROI on Kids games campaigns
• Track performance metrics and utilize data for campaign optimization
• Explore cross-promotion opportunities between Kids games and the company content to enhance discovery
• Stay updated on kids' gaming engagement trends to enrich marketing strategies

Qualifications

• 8+ years of marketing experience, preferably in kids and family entertainment sectors
• Proven track record in user acquisition strategies and performance marketing
• Experience executing impactful marketing campaigns that yield measurable results
• Excellent project management abilities to handle multiple campaigns concurrently
• Creative skills for developing standout marketing initiatives targeted at children
• Cross-functional collaboration experience with diverse teams
• Data-driven mindset for optimizing campaigns using analytics
• Strong communication skills for effective stakeholder engagement
• Adaptability and comfort in a fast-paced environment with a passion for engaging games

Benefits

• Comprehensive health plans and mental health support
• 401(k) retirement plan with employer match
• Stock option program
• Paid family-forming benefits and leave programs
• Flexible time off policy for full-time salaried employees
• Substantial annual accrued paid time off (35 days) for full-time hourly employees

Pay

$210,000 – $339,000 annually

Schedule

US based candidates only, no visa sponsorship available

Company Information

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.