Manager, Future Marketing Transformation

McDonald’s is one of the most recognized brands globally, with restaurants in over 100 countries serving 70 million customers daily. Our growth strategy focuses on staying ahead of customer needs and driving further potential. Joining McDonald’s means being part of a values-driven organization that prioritizes inclusivity, service, integrity, community, and family. We lead initiatives like Ronald McDonald House, Youth Opportunity, and sustainability efforts, using our scale for positive impact.

About the role

McDonald's is evolving its global marketing model to be more connected, efficient, and effective. As part of this effort, the Future of Marketing team defines how marketing capabilities, processes, technology, and ways of working will evolve. Reporting to the Technology Tower Lead, the Manager, Transformation will support the design, documentation, and implementation of future-state technology processes, operating models, governance frameworks, and business requirements that enable modern marketing capabilities across global and market teams. This role sits within the Future of Marketing Technology Tower but works closely with the Customer Engagement Tower to translate business needs into scalable technology-enabled solutions and improve efficiency, consistency, and collaboration across the marketing ecosystem.

The ideal candidate brings experience in marketing technology, digital transformation, process improvement, or product delivery and enjoys working across business and technology teams to solve complex challenges.

Responsibilities

• Support the design and documentation of future-state marketing technology processes, workflows, governance models, and ways of working.
• Assist in identifying current-state process gaps, inefficiencies, and opportunities for improvement across marketing technology capabilities.
• Partner with Technology Tower and Customer Engagement Tower stakeholders to ensure processes are aligned across teams, systems, and business objectives.
• Contribute to the development and maintenance of RACI frameworks that define roles, responsibilities, and decision rights across global, market, business, and technology teams.
• Support operating model design activities and help document future-state organizational interactions and governance structures.
• Work closely with Customer Engagement, Martech, Data, Content, and other Future of Marketing teams to understand business requirements and translate them into technology-related process and capability needs.
• Support workshops, working sessions, and stakeholder engagement activities to gather inputs, document decisions, and drive alignment.
• Help assess how technology capabilities can enable improved customer engagement, campaign execution, personalization, content operations, and measurement.
• Partner with technology and business teams to ensure process designs consider system capabilities, integrations, and data dependencies.
• Support Future of Marketing transformation initiatives by coordinating activities, tracking deliverables, documenting decisions, and managing action items.
• Assist in the development of business cases, process documentation, governance materials, training assets, and stakeholder communications.
• Monitor key project milestones and identify risks, dependencies, and opportunities for escalation.
• Contribute to change management and adoption activities that support successful implementation of new processes and capabilities.
• Support the establishment of governance standards and documentation practices across Future of Marketing initiatives.
• Maintain process maps, operating model documentation, and repository materials.
• Identify opportunities to improve consistency, efficiency, and effectiveness across marketing technology capabilities.
• Help promote best practices and knowledge sharing across global and market teams.

Qualifications

Required Experience

• Bachelor's degree in Business, Marketing, Information Systems, Technology, or a related field.
• 4-7 years of experience in marketing transformation, marketing technology, digital operations, consulting, process improvement, program management, or related fields.
• Experience working in cross-functional environments involving both business and technology stakeholders.
• Exposure to marketing technologies, customer engagement platforms, CRM systems, content management, analytics, customer data platforms, or related capabilities.
• Experience supporting process mapping, operating model design, project delivery, or transformation initiatives.

Preferred Experience

• Experience within a global or multi-market organization.
• Familiarity with agile delivery methodologies and digital transformation programs.
• Experience supporting marketing, customer engagement, CRM, loyalty, or personalization capabilities.
• Experience developing process documentation, workshop materials, requirements, or business cases.

Pay

The expected salary range for this role is $115,872.00 - $144,840.00 per year. Ultimately, in determining your pay, we may also consider your experience and other job-related factors.

Benefits

• Comprehensive health insurance, including medical, prescription drug, mental health, dental, and vision coverage.
• Life insurance.
• Bonus eligibility based on individual and company performance.
• Long-term incentive eligibility, including stock or other equity grants.
• Sabbatical program.
• Tuition assistance.
• Flexible work arrangements.