Manager, Finance - Retail Sales

At the Coca-Cola Company, the Retail Finance team operates as a center of excellence supporting the National Sales team portfolios to drive business results. In this highly collaborative environment, we strive to find new and innovative ways to strategically move the business forward by balancing short-term results and long-term sustainability while proactively leading, shaping, and creating system value.

About the role

In this role, you’ll lead the Finance function for national and regional Sales teams, including modeling investment decisions, managing trade and operating expense budgets, forecasting, evaluating ads strategies and efficacy, developing productivity initiatives, stewarding internal controls, and driving accountability for achieving business results.

• Finance lead supporting the Retail Customer team for a defined portfolio of customers.
• Drives planning, forecasting, performance routines, and governance for customer investments and digital economics.
• Acts as a key connector across NAOU and Bottler finance to align assumptions, funding sources, and financial outcomes.

The Finance Retail team offers multiple opportunities within the Large Store, Drug and Club, as well as the Emerging and CR channels. Leadership will allocate portfolios according to what best fits each individual and the needs of the business.

Responsibilities

• Checkbook & trade spend management: Own checkbook management routines for the assigned customer portfolio, including accruals, settlement, governance, and variance/root-cause analysis in partnership with RGM.
• Financial planning & forecasting: Lead monthly forecasting and rolling estimate routines for the assigned customer portfolio (including operating expense).
• Performance insights: Interpret results, communicate drivers to leadership, and identify risks/opportunities (volume, price/mix, trade, fees, funding).
• Customer economics & modeling (NAOU + Bottler): Build and maintain financial models that assess profitability and system value across different channels and customers.
• Investment governance: Evaluate customer and channel investment proposals; quantify ROI and tradeoffs; recommend funding approaches (planned vs. incremental) and ensure clear documentation/approvals.
• Cross-functional partnership: Partner with Commercial, RGM/Pricing, Brand, and Platform Services to align on assumptions, pricing architecture, promotional funding, and activation plans.
• Controls & stewardship: Steward internal controls and compliance with required processes.
• Productivity & capital analysis: Identify productivity opportunities and support analysis/recommendations for productivity initiatives.
• Continuous improvement: Standardize, digitize, and scale reporting/analytics and decision-support tools to improve speed, transparency, and execution.

Key Accountabilities

• Accurate and timely month-end forecasts and rolling estimates for the assigned portfolio.
• High-quality, decision-ready modeling and recommendations that reflect both NAOU and Bottler economics.
• Clear identification and management of risks/opportunities with mitigation/action plans.
• Strong investment governance, documentation, and adherence to controls.
• Effective cross-functional influence and stakeholder satisfaction.

Requirements

• Bachelor’s degree in Finance, Accounting, or related field; MBA and/or CPA preferred.
• 5+ years of relevant finance experience (commercial finance, FP&A, customer finance, or related).
• Strong analytical and modeling skills (e.g., NPV, IRR, discounted cash flow, scenario analysis, risk assessment).
• Solid understanding of Company and Bottler financials and how decisions flow through multiple P&Ls across the system.
• Experience translating complex economics into clear recommendations for leaders.
• Working knowledge of internal control principles and financial governance.
• Strong communication skills (written and verbal) and ability to influence across functions.

Skills

• Advanced proficiency in Excel.
• Strong working knowledge of Power BI for reporting and insights.
• Working familiarity with Apollo (or equivalent internal trade/finance system) preferred.
• Experience with data tools and reporting environments preferred.

All applicants must be currently authorized to work in the United States on a full-time basis and must not require sponsorship to continue to work legally in the United States.

Pay

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. The pay range for this role in the United States is 103,000 USD - 119,000 USD. A full range of medical, financial, and/or other benefits is offered for this position.

• Annual Incentive Reference Value Percentage: 15% (market-based competitive value for the role, indicating performance at target).
• Long-term Incentive Reference Value Percentage: 0 - 20%.

Schedule

• Travel Required: 0% - 25%.
• Location(s): United States of America (Atlanta).
• Relocation Provided: No.