Manager, Experiential Marketing & Consumer Engagement – Americas

We need to output HTML fragment with sections: About the role? Actually the posting includes "Our Story" (company description) then "What You’ll Do" (Responsibilities), "What You’ll Be Working On" (maybe also responsibilities), "Must Haves" (Qualifications/Skills), "Salary Range" (Pay), "Why Sol de Janeiro?" (Benefits). Also maybe "Our Story" could be "About the role"? Actually "Our Story" is about company, not role. The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We need to include sections only when posting has real specific content. So we can have: - About the role? Could be "Our Story" as about company, but maybe we treat as "About the role"? The instruction says we can use those headings as examples, not required exactly. We need to map content. We have: Company description: "Our Story..." => could be placed under

About the company

but not in list. However they gave examples: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. They didn't list About the company. But we can still use About the role? Might be weird. Perhaps we omit company description? But we must preserve ALL substantive information. So we need to include it somewhere. Could put it in a

without heading? The instruction: Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but says use those for section headings. Probably we should stick to those headings where applicable. For company description, we could use

About the role

but that is inaccurate. Maybe we can treat "Our Story" as "About the role"? Not ideal but maybe acceptable. However we could also not use a heading for that and just put it in a

before other sections. The instruction: "Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It doesn't say we cannot have other headings, but suggests using those. Safer to follow: we can have sections: About the role (company overview), Responsibilities (What You’ll Do + What You’ll Be Working On), Requirements/Qualifications/Skills (Must Haves), Pay (Salary Range), Benefits (Why Sol de Janeiro?). No Schedule. We must not repeat job title as heading. No Job ID. We must remove boilerplate: EEO, accommodation request, privacy policy link, etc. Also remove "The information contained herein is not designed to cover..." and EEO statement. Also remove "Requests for accommodation..." and privacy policy link. We must preserve all substantive information: company story, responsibilities, what you'll be working on, must haves, salary range, why Sol de Janeiro? (benefits). Also maybe mention "Must be comfortable working in our NYC HQ 3 days per week." That's a requirement (maybe under Requirements). Also "Strong agency leadership experience..." etc. We need to format lists with

• for any list of duties/requirements/benefits. So we need to turn responsibilities into list items. Also must haves into list. Benefits into list. We need to use

  for prose. We must not invent or summarize away detail. Keep all details. Let's extract content. Company story paragraph: "Our StoryLaunched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances. Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace." We need to keep that as prose. Responsibilities: "What You’ll Do" paragraph: "Responsible for execution of regional Americas events, including consumer-facing, influencer, and trade across key brand moments, product launches, and retailer initiatives. This role translates brand strategy and Fragrance marketing priorities into high-impact physical experiences that create brand desire, cultural heat, advocacy, content and ultimately consumer demand. This highly cross-functional role will partner closely with Regional Brand Marketing, Influencer/PR, Social, Retail Marketing, Sales, Global teams, and external agency partners to deliver breakthrough experiences with excellence, while managing budgets, timelines, operational complexity, and measurement. This role will report to the Executive Director, Fragrance Marketing & Brand Strategy – Americas." Then "What You’ll Be Working On" paragraph with multiple sentences, each could be a duty. Let's list duties: - Develop and execute the Americas experiential marketing strategy, translating brand, campaign, and product launch priorities into distinctive consumer, influencer/creator, and trade experiences. - Develop breakthrough experiential concepts that bring the brand and products to life in memorable and differentiated ways, while maintaining alignment with Global directives and strategy. - Maintain a forward-looking Americas experiential calendar aligned with key launches, cultural moments, retailer priorities, and strategic brand-building opportunities. - Partner closely with Influencer, PR, Social, and Brand teams to develop high-impact creator experiences that deepen relationships, drive authentic advocacy, and generate culturally relevant social conversation. - Lead strategy and execution for priority trade and retailer experiences, including industry events, retailer conferences, sales meetings, product immersions, and other strategic partner moments. - Manage experiential marketing budgets, timelines, and agency partners, ensuring programs are delivered efficiently, on budget, and consistent with brand standards. - Ensure experiential programs are designed as part of the broader integrated marketing ecosystem rather than as standalone events, connecting experiences to Social, Influencer, PR, Media, and Retail and Commerce strategies. - Establish clear objectives and KPIs for experiential programs, measuring performance and regularly reporting on outcomes to regional and Global stakeholders. - Build strong cross-functional relationships across Regional Brand Marketing, Retail Marketing, Sales, Global Marketing, and external agency partners to ensure seamless execution of integrated brand experiences. That's a list. Now Must Haves (Qualifications/Skills): - 3-6 years of marketing experience, preferably within the beauty industry. - Category experience preferred. - Strong agency leadership experience, including developing strategic briefs and evaluating creative concepts. - Strong analytical orientation with experience establishing KPIs, evaluating experiential effectiveness, and translating performance and consumer insights into actionable recommendations. - Commercial mindset and understanding of how brand-building activity contributes to consumer recruitment, retail performance, and overall business growth. - Strong communication skills with a focus on building and fostering strong relationships with team and cross functional team members. - Ability to manage details and projects while responding to changing priorities and feedback in a fast-paced environment. - Must be comfortable working in our NYC HQ 3 days per week. Also maybe "Strong agency leadership experience..." etc. Now Pay: Salary Range: $80,000 USD - $90,000 USD Benefits (Why Sol de Janeiro?): - Competitive salary and bonus program for full-time team members - Flexible hybrid work environment with opportunities for collaboration and growth - Inclusive culture that values diverse perspectives and celebrates individuality - The chance to be part of a fast-growing, award-winning global beauty brand We should not include the boilerplate lines after that. Now we need to output HTML fragment. We'll have:

  About the role

  Our StoryLaunched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances. Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.

  Then Responsibilities:

  Responsibilities

  • Responsible for execution of regional Americas events, including consumer-facing, influencer, and trade across key brand moments, product launches, and retailer initiatives.
  • This role translates brand strategy and Fragrance marketing priorities into high-impact physical experiences that create brand desire, cultural heat, advocacy, content and ultimately consumer demand.
  • This highly cross-functional role will partner closely with Regional Brand Marketing, Influencer/PR, Social, Retail Marketing, Sales, Global teams, and external agency partners to deliver breakthrough experiences with excellence, while managing budgets, timelines, operational complexity, and measurement.
  • This role will report to the Executive Director, Fragrance Marketing & Brand Strategy – Americas.
  But we also have the "What You’ll Be Working On" list; we could combine with responsibilities or separate. Since they are both duties, we could merge into one responsibilities list. However we need to preserve all info; we can just add those as additional list items. Thus responsibilities list will include the initial paragraph sentences as list items plus the "What You’ll Be Working On" items. Let's compile all duties as list items: 1. Responsible for execution of regional Americas events, including consumer-facing, influencer, and trade across key brand moments, product launches, and retailer initiatives. 2. This role translates brand strategy and Fragrance marketing priorities into high-impact physical experiences that create brand desire, cultural heat, advocacy, content and ultimately consumer demand. 3. This highly cross-functional role will partner closely with Regional Brand Marketing, Influencer/PR, Social, Retail Marketing, Sales, Global teams, and external agency partners to deliver breakthrough experiences with excellence, while managing budgets, timelines, operational complexity, and measurement. 4. This role will report to the Executive Director, Fragrance Marketing & Brand Strategy – Americas. 5. Develop and execute the Americas experiential marketing strategy, translating brand, campaign, and product launch priorities into distinctive consumer, influencer/creator, and trade experiences. 6. Develop breakthrough experiential concepts that bring the brand and products to life in memorable and differentiated ways, while maintaining alignment with Global directives and strategy. 7. Maintain a forward-looking Americas experiential calendar aligned with key launches, cultural moments, retailer priorities, and strategic brand-building opportunities. 8. Partner closely with Influencer, PR, Social, and Brand teams to develop high-impact creator experiences that deepen relationships, drive authentic advocacy, and generate culturally relevant social conversation. 9. Lead strategy and execution for priority trade and retailer experiences, including industry events, retailer conferences, sales meetings, product immersions, and other strategic partner moments. 10. Manage experiential marketing budgets, timelines, and agency partners, ensuring programs are delivered efficiently, on budget, and consistent with brand standards. 11. Ensure experiential programs are designed as part of the broader integrated marketing ecosystem rather than as standalone events, connecting experiences to Social, Influencer, PR, Media, and Retail and Commerce strategies. 12. Establish clear objectives and KPIs for experiential programs, measuring performance and regularly reporting on outcomes to regional and Global stakeholders. 13. Build strong cross-functional