Manager, Experience Planning

About the role

As a Manager, Experience Planning, you will play a key role as the day-to-day liaison between the client, vendor partners, and the media community ensuring that the client’s media plans are developed and implemented per brand objectives and guidelines. You will also collaborate with other disciplines (Integrated Planners, Data Science, etc.) and partner creative agencies to ensure plans are integrated and fulfilling campaign goals.

Responsibilities

• Supervising and training Associates and Senior Associates on day-to-day activities and all aspects of the planning process, as well as client business and industry
• Managing the flow of client media-related issues, creating solutions and resolving issues
• Establishing timetables for development of plans
• Integrating strategic planning philosophy into communication plan development
• Helping develop planning objectives and strategies that coincide with the client’s marketing direction
• Continually seeking a consumer-centric view in all strategic thinking promoting creative, innovative approaches to strategically reach the target consumer
• Supervising implementation of integrated offerings and tools
• Identifying opportunities for cross-platform deals when appropriate
• Providing point-of-view on various media in the marketplace
• Creating media plan recommendations and alternatives
• Selecting media vehicles and determine scheduling
• Analyzing competitive activity in the marketplace
• Overseeing the execution of and present media plans to clients
• Gauging media performance to determine the extent to which the original objectives and strategies are met
• Maintaining budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules
• Coordinating efforts with the Investment team(s) and creative agencies