Manager, Email Operations and Execution

This role is the operational leader of the Email Operations & Execution function, ensuring the organization's email strategies are translated into scalable, efficient, and high-quality execution that supports business growth and customer engagement.

Why This Role Matters

This leader oversees campaign execution, workflow management, quality assurance, operational governance, and continuous process improvement. The role partners closely with Email Strategy & Business Partnership, Email Audience & Programs Strategy, and Marketing Automation Platform teams to ensure email programs are delivered with accuracy, consistency, and measurable business impact.

Responsibilities

• Lead the execution of email campaigns, lifecycle programs, and automated communications across business units.
• Ensure campaigns are delivered accurately, on time, and in alignment with business requirements and operational standards.
• Oversee campaign readiness, deployment processes, quality assurance, and post-launch support.
• Drive consistency and operational excellence across all email execution activities.
• Establish and maintain scalable workflows, execution standards, and quality controls.
• Ensure compliance with marketing, brand, regulatory, and data governance requirements.
• Continuously improve processes that increase efficiency, reduce risk, and enhance execution quality.
• Partner with Email Audience & Programs and Martech product owner teams to support process optimization and automation opportunities.
• Lead, coach, and develop the Email Operations & Execution team.
• Manage workload prioritization, resource allocation, and delivery planning across projects and business priorities.
• Foster a culture of accountability, collaboration, continuous improvement, and operational excellence.
• Build team capabilities and delivery capacity through effective use of internal talent, external partners, and scalable operational support models.
• Partner with strategy, audience & programs, Martech platforms, creative, and analytics teams to translate marketing objectives into executable programs.
• Communicate priorities, risks, dependencies, and operational recommendations to stakeholders and leadership.
• Support alignment between strategic planning and execution to ensure successful delivery of marketing initiatives.
• Serve as a trusted operational partner across the Email & Marketing Automation organization.

Requirements

• Strong experience in email marketing, marketing automation, campaign operations, or digital marketing execution.
• Experience building, leading, and scaling campaign delivery or marketing operations teams, including management of internal staff, external partners, and flexible delivery resources.
• Working knowledge of email platforms, lifecycle marketing, audience segmentation, quality assurance, and operational workflows.
• Proven ability to manage multiple priorities, improve processes, and lead cross-functional initiatives.
• Strong leadership, communication, stakeholder management, and problem-solving skills.
• Experience working within complex, matrixed marketing organizations.

Success Measures

• Reliable, high-quality delivery of email campaigns and lifecycle communications.
• Improved operational efficiency, execution quality, and speed to market.
• Strong adherence to governance, quality assurance, and compliance standards.
• Effective workload management and team performance.
• Increased scalability of email operations through process improvement and standardization.
• Positive stakeholder satisfaction and partnership across marketing functions.

Benefits

• Market competitive base salaries, with a yearly bonus potential at every level.
• Medical, dental, vision, life insurance, disability insurance.
• Paid Time Off (PTO), and leave of absences, such as parental and military leave.
• 401(k) plan with company match (up to 4%).
• Company-funded pension plan.
• Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
• Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period).
• Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance.

Pay

The salary range for this role is from $114,500.00 to $188,900.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills.