Manager, E-Retailer and Digital Marketing

CORE RESPONSIBILITIES

• Manage e-retail strategies across key online partners (Amazon, TikTok Shop, and retailer.com businesses) to drive brand awareness, customer acquisition, and sales growth
• Develop seasonal e-retailer marketing plans, identifying opportunities to increase brand visibility, traffic, and conversion across digital channels
• Partner with the media agency to develop and manage upper-funnel media strategies supporting CreedBoutique.com
• Serve as the primary marketing lead for online retail partners, collaborating cross-functionally with Sales, E-Commerce, and retailer teams on launches, campaigns, and commercial priorities
• Lead digital execution of product launches across e-retail partners, ensuring timely deployment of assets, merchandising, and marketing support
• Identify and execute digital opportunities, including homepage placements, email campaigns, retail media, social commerce, and content partnerships
• Drive Amazon and TikTok Shop growth initiatives through content optimization, retail media, strategic partnerships, and customer engagement programs
• Oversee brand presence across retailer websites and marketplaces, ensuring best-in-class merchandising, optimized content, imagery, video, and enhanced brand assets
• Manage online sampling and discovery programs to support trial and new customer acquisition
• Analyze campaign performance, retailer results, and customer insights to optimize investments, inform strategy, and deliver regular business reviews and recommendations to stakeholders

CORE REQUIREMENTS

• Bachelors Degree in Marketing, Business, Communications or related field.
• 3-5 years of relevant work experience in e-commerce, digital marketing, retail marketing or e-tailer marketing
• Experience managing retailer.com businesses and digital commerce partnerships
• Strong understanding of digital merchandising, content optimization, customer acquisition, and online conversion strategies.
• Strong analytical, project management, and communication skills.
• Ability to manage multiple priorities and build effective relationships across internal and external stakeholders.
• Proficient in Microsoft Office software, including Excel, Word, PowerPoint, Teams and tech savvy.
• Possesses excellent communication and presentation skills, verbal and written communication