E Commerce & Digital Marketing Manager

Employment Type: Full-Time | Location: Hybrid — New York City

About the role

Our client, a CPG brand, is seeking an E-Commerce & Digital Marketing Manager to help expand its digital revenue and strengthen customer engagement. This role will oversee online merchandising, direct-to-consumer campaign activity, lifecycle marketing, and performance analysis across key digital channels.

Responsibilities

• Own day-to-day e-commerce merchandising, including product detail pages, site content, promotional updates, and digital storefront presentation.
• Develop and manage the direct-to-consumer promotional calendar, coordinating campaign execution, results reporting, and ongoing optimization.
• Support CRM and retention initiatives, including email marketing, customer segmentation, audience development, and lifecycle communications.
• Collaborate with internal stakeholders, creative partners, agencies, and technology vendors to launch digital programs on schedule.
• Analyze website, campaign, CRM, and sales data to identify opportunities for improved conversion, engagement, and revenue performance.
• Assist with demand forecasting, inventory coordination, competitive monitoring, and leadership reporting.

Requirements

• Experience in e-commerce, digital marketing, CRM, direct-to-consumer, or consumer brand management.
• Working knowledge of Shopify, Klaviyo, web analytics platforms, reporting tools, and customer service systems.
• Understanding of online merchandising, email marketing, promotional strategy, customer segmentation, and conversion-rate optimization.
• Strong analytical, organizational, communication, project-management, and presentation capabilities.

Pay

$80,000–$85,000 plus bonus, based on experience level.