Manager, Digital Project Management - Content, Testing, & Personalization - PVH Corp.

About the role

The Manager, Digital Project Management leads the planning, execution, and continuous optimization of digital experiences across PVH's e-commerce platforms. Acting as the central point of coordination between business stakeholders, creative, merchandising, technology, analytics, and agency partners, this role drives the delivery of high-impact digital content, experimentation initiatives, and personalization strategies that enhance customer engagement and business performance.

This position manages the end-to-end lifecycle of digital initiatives—from intake, prioritization, and implementation to testing, performance analysis, and ongoing optimization—ensuring projects are delivered efficiently and aligned with business objectives. As a key contributor to the PVH+ digital growth strategy, this role plays a critical part in scaling direct-to-consumer and e-commerce capabilities.

By leveraging data-driven insights, cross-functional collaboration, and continuous experimentation, the Manager ensures digital experiences are seamless, brand-aligned, and optimized to improve conversion, engagement, and revenue growth.

Responsibilities

• Digital Content & Experience Management:
  • Lead the planning, prioritization, and execution of website content updates, promotional campaigns, and seasonal digital experiences across e-commerce platforms.
  • Manage the end-to-end delivery of digital content initiatives, including project timelines, dependencies, stakeholder communications, and implementation.
  • Partner with Creative, Merchandising, Marketing, Product, UX, Technology, and agency partners to deliver seamless, customer-centric digital experiences.
  • Ensure digital experiences align with brand standards, business objectives, and customer journey best practices.
  • Identify opportunities to streamline content publishing workflows and improve operational efficiency.
• Conversion Rate Optimization (CRO), Testing & Experimentation:
  • Own and manage the roadmap for A/B and multivariate testing initiatives to improve customer experience and business performance.
  • Partner with cross-functional teams to identify optimization opportunities, develop test hypotheses, and prioritize experimentation.
  • Coordinate implementation with development teams and optimization platforms, ensuring quality execution and accurate measurement.
  • Analyze test results, communicate actionable insights, and recommend scalable optimization strategies.
  • Champion a culture of experimentation and data-driven decision-making across digital teams.
• Personalization Strategy:
  • Lead website personalization initiatives that deliver relevant, targeted experiences across customer segments.
  • Partner with CRM, Marketing, Analytics, Product, and Merchandising teams to define audience strategies and personalization use cases.
  • Coordinate the implementation and ongoing optimization of personalized content across digital touchpoints.
  • Measure personalization performance and recommend enhancements to improve engagement, conversion, and customer loyalty.
• Digital Project Management & Cross-Functional Leadership:
  • Serve as the primary project manager for digital experience, optimization, and personalization initiatives.
  • Develop project plans, manage priorities, timelines, risks, dependencies, and resource alignment across multiple concurrent workstreams.
  • Facilitate cross-functional meetings and maintain clear communication with business, technical, and agency partners throughout the project lifecycle.
  • Operate within Agile methodologies using Jira to manage backlogs, sprint planning, prioritization, and delivery.
• Data, Analytics & Performance Optimization:
  • Monitor and analyze key digital KPIs, including conversion rate, engagement, customer journey performance, revenue impact, and personalization effectiveness.
  • Utilize tools such as Adobe Analytics, Contentsquare, and testing platforms to evaluate user behavior, site performance, and experiment outcomes.
  • Ensure the accuracy of tracking, measurement, and reporting following digital launches and optimization initiatives.
  • Develop dashboards, executive summaries, and performance reports that communicate business impact and strategic recommendations.
  • Leverage customer insights and analytics to inform prioritization, roadmap planning, and continuous improvement initiatives.
• Collaboration & Continuous Improvement:
  • Partner closely with UX, Design (Figma), Engineering, Analytics, Marketing, and Product teams to deliver high-quality digital experiences.
  • Cookordination implementation activities to ensure successful delivery of digital initiatives across platforms.
  • Foster a collaborative, test-and-learn culture that encourages innovation, experimentation, and continuous optimization.
  • EFFECTIVELY manage multiple priorities in a fast-paced environment while maintaining focus on quality, business outcomes, and customer experience.

Requirements

• 5-8 years of experience in digital project management, eCommerce, or web/digital environments.
• Bachelor’s degree or equivalent experience in Digital, Business, Marketing, or related field.
• Proven project management experience leading complex digital and e-commerce initiatives across cross-functional teams.
• Ability to manage multiple priorities, timelines, dependencies, and stakeholders in a fast-paced environment.
• Experience delivering website enhancements, digital content releases, optimization programs, and customer experience initiatives.
• Proficiency with Agile methodologies and project management tools such as Jira.
• Experience planning, executing, and analyzing A/B and multivariate tests using platforms such as Adobe Target, Optimizely, or similar optimization tools.
• Strong understanding of experimentation methodologies, customer behavior analysis, and conversion rate optimization best practices.
• Ability to translate data and insights into actionable recommendations that improve digital performance.
• Working knowledge of content management systems (CMS) and enterprise e-commerce platforms, including Salesforce Commerce Cloud or similar solutions.
• Solid understanding of digital marketing, website operations, customer journey optimization, and online merchandising principles.
• Familiarity with personalization strategies and digital experience management.
• Excellent communication, presentation, and stakeholder management skills with the ability to influence cross-functional partners and senior leadership.
• Strategic mindset with the ability to connect digital execution, customer experience, and optimization initiatives to measurable business outcomes.
• Highly organized, detail-oriented, and committed to delivering high-quality execution with strong quality assurance practices.
• Strong problem-solving skills with the ability to identify opportunities, mitigate risks, and drive continuous improvement.
• Adaptable, collaborative, and comfortable managing multiple initiatives in a dynamic, fast-paced environment.
• Passion for data-driven decision-making, experimentation, and delivering exceptional customer experiences.

Qualifications

• Project Management
• Conversion Rate Optimization & Analytics
• Digital & E-commerce Expertise
• Leadership & Professional Skills

Skills

• Project Management
• Conversion Rate Optimization & Analytics
• Digital & E-commerce Expertise
• Leadership & Professional Skills

Benefits

Your Wellbeing is Our Priority At PVH, We Offer Competitive, Cost-effective, And Comprehensive Benefit Packages. We Strive To Provide Options When It Comes To Your Health, Finances, And Work-life Balance. This Includes Pay & Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.

401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.

Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.

Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.

Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.

Education Assistance: Receive support for continued education including tuition reimbursement.

Associate Discount: Shop at our company outlets and e-commerce sites at a discount.