Manager, Digital Merchandising, Mens and Accessories
Position Summary
Love what you do while working with one of the best digital teams in the industry! Tommy Hilfiger is one of the most innovative brands within the premium fashion industry. We combine the passion and drive of an entrepreneurial, start-up environment with our iconic American brand heritage. The Manager of Digital Merchandising is responsible for defining and executing the digital merchandising strategy across multiple product categories, ensuring a best-in-class customer experience that drives commercial performance and reinforces the Tommy Hilfiger brand.
Primary Responsibilities/Accountabilities
Own and execute digital merchandising strategies across assigned categories to deliver sales, conversion, and profitability goals.
Develop compelling product and content experiences that support assortment priorities while maintaining brand elevation and consistency.
Drive product storytelling and customer-centric merchandising initiatives across key digital touchpoints.
Own category storefront experiences, including homepage, navigation, PLPs, PDPs, product sequencing, recommendation modules, search refinements.
Create and manage homepage and content briefs in partnership with Content, Creative Studio, and Marketing teams.
Ensure products are web-ready through effective management of product information and digital asset readiness within PIM systems.
Performance Optimization & Analytics
Monitor, analyze, and interpret site performance metrics to identify opportunities and risks.
Translate business insights into actionable recommendations.
Partner with Analytics and Ecommerce teams to measure merchandising effectiveness and customer behavior.
Conduct weekly business reviews.
Analyze product assortment performance and provide recommendations to Merchandising team.
Monitor staging and live environments to identify and resolve site issues.
Analyze competitive landscapes and emerging industry trends.
Cross-Functional Leadership
Build strong partnerships across Merchandising, Planning, Allocation, Marketing, Media, Email, Content, Studio, Digital Operations, Analytics, and IT teams.
People Leadership
Manage, coach, and develop a team of Digital Merchandisers.
Establish clear objectives, priorities, and performance expectations for direct reports.
Foster a culture of accountability, collaboration, innovation, and continuous learning.
Identify opportunities for process improvements and team development.
Qualifications & Experience
5+ years of experience in Ecommerce, Digital Merchandising, Site Merchandising, or related retail disciplines.
Previous experience managing or mentoring team members preferred.
Experience working with ecommerce platforms, product information management systems, and digital merchandising tools.
Experience supporting platform migrations, site re-platforming initiatives, or large-scale ecommerce transformations is a plus.
Education
Bachelor’s degree.
Skills
Strong analytical skills with proficiency in Excel and retail math.
Ability to translate data and customer insights into actionable business recommendations.
Excellent written, verbal, presentation, and interpersonal communication skills.
Strong organizational skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
Proven ability to influence and collaborate across all levels of the organization.
Ability to train and develop talent.
Experience with PIM systems (STIBO preferred), Salesforce Commerce Cloud, Adobe Experience Cloud, or similar platforms.
Strong understanding of ecommerce KPIs and digital customer journeys.
Comfortable learning new technologies, systems, and processes quickly.
Strong aesthetic and merchandising sensibility.
Self-motivated, proactive, and confident in decision-making.
Core Values
Rigor
Curiosity
Collaboration
Humor
Respect
Accountability
Excellence