Manager, Digital Merchandising, Amazon
Kiss Beauty Group · Port Washington, NY · 1 wk ago
MarketingFull-time
Key Responsibilities
- Own end-to-end P&L for Amazon US & CA across multiple beauty brands and a large SKU portfolio
- Drive sustainable topline growth while maintaining profitability through cost optimization, pricing discipline, and advertising ROI management
- Forecast sales, manage budgets, and track performance against financial targets
- Manage multi-brand product portfolios including item setup, new launches, discontinuations, pricing strategy, and assortment optimization
- Lead launch planning and execution across Vendor Central and Seller Central, developing launch playbooks that drive strong rankings within weeks of launch
- Maintain awareness of category trends and competitive landscape to inform assortment decisions
- Own product detail page (PDP) optimization including titles, bullets, descriptions, images, A+ Content, and Brand Stores
- Develop and execute SEO and keyword strategies to maximize discoverability, conversion, and category share
- Manage merchant plans and continuously optimize content based on performance data
- Lead planning and execution of Amazon Deals & Promotions, including Prime Day, BFCM, and Holiday
- Deliver strong event results, targeting significant YoY sales growth
- Plan, execute, and optimize Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns
- Manage multi-million-dollar advertising budgets with a focus on full-funnel performance and ROI
- Partner closely with Amazon Ads account teams and SAS to refine strategy using consumer insights and category trends
- Lead and develop an 4 cross-functional team across marketing, operations, finance, and supply chain
- Set clear KPIs, performance expectations, and development plans
- Collaborate with internal stakeholders to align execution with commercial and brand objectives
Qualifications & Requirements
- 4+ years of ecommerce experience with deep focus on Amazon
- Proven ownership of Amazon P&L with responsibility for revenue growth and profitability
- Strong experience managing large SKU assortments and multi-brand portfolios (beauty or CPG preferred)
- Demonstrated success managing large-scale Amazon advertising budgets and retail media strategy
- Deep understanding of Amazon algorithms, SEO, merchandising, and retail media ecosystem
- Strong analytical skills with the ability to translate data into actionable insights
- Excellent project management and cross-functional leadership skills
- Experience leading and developing teams
- Strong communication and stakeholder management skills