Manager, Digital Marketing (Hip-Hop and R&B)

Your Mission

Your Mission

Key Responsibilities

• Work closely with artists, managers and extended teams to proactively create and implement innovative digital marketing strategies for artist roster, to engage with and grow audiences.
• Lead the development and execution of digital marketing and own campaign planning, rollout, and performance analysis.
• Closely follow (and create!) the latest trends and proactively strategize ways for our artists and music to lead cultural conversation and internet discourse.
• Monitor campaign performance, with a cross platform and territory view, making strategic adjustments in real time.
• Strategize & deliver artist database growth and CRM strategy, via traditional and developing means; email marketing, community-based platforms, messaging services, etc.
• Actively engage with AI, new tech, and emerging innovation topics, to spark fresh ideas for marketing campaigns.
• Conceptualize and implement content planning across all core digital channels (TikTok, Instagram, YouTube, Facebook, X & new, relevant platforms as and when they emerge) with a focus on artist brand building and audience resonance.
• Work closely & collaboratively with internal team, content producers, creative directors, videographers/photographers, editors and designers to deliver planned content.

Qualifications

• You have experience in digital marketing or social media, preferably in the hip-hop and R&B spaces, with a proven track record of successful campaigns and cross functional collaboration.
• You’re a master of top social platforms, stay ahead of trends, and drive the creation and optimization of killer digital content, bringing your social media savvy and data-driven ideas to the table to maximize artist reach and engagement.
• You have a clear understanding of and passion for the global culture around hip-hop and R&B, with an ability to translate that to innovative partnerships, with a tangible impact on driving campaigns forward.
• You can shape and execute cutting-edge digital strategies that elevate BMG's artist roster in a fast-paced, competitive environment on a global stage.
• You have a high interest in AI, new tech, and drive innovation by integrating third-party APIs into product workflows to enhance marketing initiatives and user experiences. You’re interested in what’s new and next, and how to use that to drive positive fan experience.
• You are practical and organized, familiar with music industry tools for analytics, smart-linking, advertising, social posting, etc.

Additional Information

• Benefits

Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.
Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered.
Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year.
Say goodbye to accruing vacation days or hitting a cap; take time off when you need it with our flexible time off policy!
Save money and time with our commuter benefits program.
Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives.
Access well-being support 24/7 through our Employee Assistance Program.
Unlock your potential with development opportunities, including mentorship programs, LinkedIn Learning and educational reimbursements.
Be inspired by our talented artists at our showcases and playbacks.

Pay Range

$70,304 per annum