Manager, Digital Marketing

About the role

The Digital Marketing Manager role at Universal Music Group oversees and directs all aspects of an artist’s digital presence, including the creation and execution of digital marketing and promotional plans, managing influencer campaign strategies, supervising advertising spends across multiple mediums, and more.

Responsibilities

• Drive overall digital strategy and innovation
• Deliver digital marketing plans that incorporate key goals and tactical approach to accomplishing each across all areas of digital
• Manage relationship with key digital partners and accounts while ensuring they deliver high level support and campaigns
• Lead CRM strategy across multiple surfaces including but not limited to email & SMS
• Provide expertise in all areas of digital advertising, manage internal and agency relationships, deliver high level ad plans across catalog - moments and frontline releases
• Seek out and evaluate new relevant platforms, digital marketing cos, experiment and build case studies for growing an artist fan base
• Collaborate with marketing, A&R, creative to build a consistent set of digital creative across all campaigns that aligns with the overall world of the artist
• Request and manage overall digital budgets, collaborating with other team members to invest appropriate amounts in each role’s function
• Build and maintain a consistent multi-platform content and social calendar
• Manage or oversee the management of all online fan clubs on socials & communities, activate fan participation around releases
• Real-time reporting on social, fan sentiment, trending topics, feedback, conversations and more

Requirements

• Proficiency in Microsoft Word, Excel, Outlook, and Google Docs
• Knowledge of photo editing tools such as Adobe Photoshop or Canva
• Manage and prioritize multiple tasks
• Extremely detail oriented and organized
• High degree of confidentiality
• Thrives professionally within a fast-paced, creative, deadline-driven environment
• Degree in relevant field, and/or equivalent career experience in music industry or artist relations
• Minimum 2 years prior marketing experience required

Benefits & Perks

• Comprehensive medical, dental, and vision coverage
• Including 100% coverage for out-patient in-network mental health services
• Fertility coverage for eligible medical plan participants
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• Student Loan Repayment Assistance and Tuition Reimbursement
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
• A variety of ways to prioritize much-needed time away from work including: Flexible Paid Time Off (PTO) for exempt employees, 3-weeks PTO for non-exempt employees, 2-weeks paid Winter Break, 10 Company Holidays (including Juneteenth and Wellbeing Day), Summer Fridays (between Memorial Day and Labor Day)

How to apply

To apply for this position at Universal Music Group, visit their careers page.