Manager: Digital Marketing and Customer Engagement - Corporate Office - Marketing

About the role

The Digital Marketing Manager is responsible for developing, implementing and optimising The Building Company's digital marketing strategy across all digital channels, customer touchpoints and brands.

Responsibilities

• Digital Strategy, Platforms & Customer Experience
• Digital Marketing, Content & Campaign Management
• Customer Data, Analytics & Insights
• Stakeholder, Agency & Project Management
• Budget Management
• Upholding and promoting the company values

Requirements

• Grade 12
• Degree or Diploma in Marketing, Digital Marketing, Business, Commerce or related field
• 5 to 8 years of experience in digital marketing
• Minimum 3 years in a management role
• Experience in setting up and optimizing Google Adword Campaigns
• Google Analytics Certification (advantageous)
• Digital Marketing Certifications (Google, Meta, HubSpot, Salesforce or equivalent)
• Experience managing CRM platforms and marketing automation systems
• Experience leading digital transformation initiatives
• Experience working with customer segmentation, customer analytics and database marketing
• Experience participating in large-scale strategic business projects
• Retail, FMCG, building materials or multi-brand environment experience advantageous
• Working knowledge of HTML, CSS and JavaScript Developments and constraints