Manager, Customer Engagement

About the role

The Digital Menu Boards (DMB) Execution & Optimization Manager at McDonald’s US Marketing is responsible for driving the strategic and tactical execution of DMB initiatives. This role requires a deep understanding of customer behavior, data analysis, and technology to optimize the digital menu boards across Drive-Thru and Front Counter.

Responsibilities

• Own execution of DMB initiatives, translating marketing strategies into actionable platform and CMS requirements
• Drive optimization of menu board experiences across Drive-Thru and Front Counter, leveraging data, testing, and customer insights
• Partner with Technology teams to ensure solutions are feasible, scalable, and aligned with business needs
• Support ongoing evolution of DMB 2.0 capabilities, balancing innovation with operational realities
• Lead cross-functional workstreams across Marketing, Technology, Operations, Customer Insights, and Global partners
• Align stakeholders on priorities, timelines, and deliverables to ensure seamless project execution
• Proactively identify risks, dependencies, and tradeoffs; recommend solutions to maintain progress
• Act as a key point of contact for agency partners, guiding development of initiatives and project plans
• Support the design and execution of test-and-learn initiatives to improve customer experience and business performance
• Partner with analytics and insights teams to define success metrics and extract actionable learnings
• Scale successful pilots into broader system implementations
• Support deployment of global restaurant platform initiatives in the U.S. market
• Adapt global strategies to meet local business needs, ensuring alignment with KPIs and timelines
• Carefully coordinate across teams to ensure smooth rollout and adoption
• Manage multiple concurrent initiatives, ensuring clear prioritization and alignment across stakeholders
• Maintain project plans, track milestones, and ensure delivery against KPIs
• Drive clarity and communication across complex, matrixed environments
• Build strong relationships across cross-functional teams and levels
• Communicate effectively to translate technical concepts into business impact
• Contribute to storytelling that demonstrates value, drives alignment, and supports decision-making

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field
• 4–6+ years of experience in marketing, digital, or technology-related roles
• Experience leading cross-functional initiatives in matrixed organizations
• Strong project management skills with ability to manage multiple workstreams simultaneously
• Ability to influence stakeholders without direct authority

Qualifications

• Strong balance of strategic thinking and hands-on execution
• Ability to connect customer needs, business goals, and technical feasibility
• Proven ability to drive alignment and deliver results in complex environments
• Comfort navigating ambiguity and adapting to evolving priorities
• Passion for innovation and improving customer experiences through digital solutions

Skills

• Strategic thinking and hands-on execution
• Customer behavior and data analysis
• Technology and digital platform management
• Project management and stakeholder communication
• Innovation and customer experience improvement

Benefits

• Health and welfare benefits, including medical, prescription drug, mental health, dental, and vision coverage
• Life insurance
• 401(k) plan
• Adoption assistance program
• Educational assistance program
• Flexible ways of working
• Time off policies (including sick leave, parental leave, and vacation/PTO)

Pay

The expected salary range for this role is $107,684.00 - $134,605.00 per year. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.