Manager - Digital Growth Marketing

About the role

The Manager, Digital Growth Marketing leads UFCU’s digital marketing initiatives and drives business growth. The manager manages and optimizes UFCU’s digital marketing channels, including paid digital, search, social media, email, performance marketing, and website. The manager develops digital growth marketing strategies, forecasts, and reports on campaign performance, and works closely with other marketing and cross-functional team members to align growth efforts with broader company objectives.

Responsibilities

• Marketing Team Leadership and Development

• Develop and implement digital demand generation and performance marketing strategies to drive member growth, product adoption, and engagement.

• Lead and optimize paid digital marketing efforts across channels, balancing growth objectives with efficient use of marketing spend.

• Own digital contribution to key business outcomes, including account acquisition, conversion rates, and funnel performance.

• Partner with cross-functional teams and external agencies to align strategies and present recommendations to senior leadership.

• Lead SEO strategy and optimization to improve visibility and organic growth.

• Oversee testing strategies, including A/B and multivariate testing, to continuously improve campaign and digital experience performance.

• Evaluate, recommend, and implement new digital marketing opportunities and technologies.

• CRM & Lifecycle Marketing

• Lead CRM strategy, implementation, and ongoing optimization, including marketing automation, segmentation, and personalization capabilities.

• Design and optimize end-to-end member lifecycle journeys across acquisition, onboarding, engagement, and retention.

• Define segmentation strategies and audience frameworks to enable scalable, personalized member engagement.

• Develop and execute targeted, trigger-based campaigns leveraging member behavior and data insights.

• Partner with Analytics and IT to enable data integration and deliver scalable personalization strategies.

• Monitor and communicate performance against KPIs, ensuring alignment with UFCU’s growth and business objectives.

• Leverage data to identify trends, opportunities, and areas for continuous improvement across the member journey.

• Marketing Technology & Innovation

• Evaluate, implement, and optimize marketing technology platforms, including CRM, marketing automation, and personalization tools.

• Own or influence the marketing technology roadmap in partnership with IT and Analytics.

• Partner with IT and cross-functional teams to ensure seamless integration of marketing technologies and data sources.

• Stay current on emerging digital trends and innovations, bringing forward new capabilities to enhance marketing effectiveness and member experience.

• Collaborative Business Partnerships

• Build internal relationships and serve as the communication bridge between digital marketing, product marketing, data analytics, and functional areas including Analytics and IT.

• Partner closely with cross-functional teams to ensure alignment on strategies, execution, and measurement.

• Vendor Management

• Lead media partner agencies dedicated to paid performance marketing initiatives.

• Assess current efficiencies, research vendor partners, and manage the vendor relationship to ensure all digital strategies are maximized.

• Ensure contract work meets service level agreements, quality, brand, schedule, and budgetary requirements.

• Budget/Expense Development and Management

• In collaboration with senior leadership and other department managers, establish annual budget with identification of planned expenses for new or enhanced programs and services.

• Ensure effective control of results.

• Take action to guarantee achievement of objectives that fall within designated budget.

• Actively pursue cost improvement opportunities to reduce capital costs, operational cost, and expenses.

Qualifications

• Bachelor’s Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.
• Minimum of five (5) years in a digital marketing or digital product management environment working with paid and organic social media advertising platforms, web-based content management systems, search engine marketing, and email marketing platforms.
• Minimum of three (3) years formal or informal management and leadership experience developing, influencing, or leading teams.
• Track record of developing digital media strategies, promoting business/product growth and expansion, and implementing a plan to drive the organization’s message.
• Deep experience and understanding of digital marketing strategies, including cross-channel campaigns and personalization best practices.
• Experience in or work with advertising, media and/or digital agencies.

Skills

• Advanced computer skills including proficiency in database software, Microsoft Office Suite.
• Advanced professional verbal and written communication skills with excellent editing, and persuasive and compelling presentation skills.
• Strong facilitative communication skills with all levels of leadership, with the ability to collaborate effectively across both technical and non-technical teams.
• Strong analytical skills and attention to detail to evaluate end-to-end member experience across multiple channels and touch points.

Benefits

Comprehensive benefits package including health insurance, retirement plans, paid time off, and more.

Pay

$X per hour or $Y per year, depending on experience and qualifications.

Schedule

Full-time position with flexible hours to accommodate the needs of the role and the organization.