Manager, Digital Experience & Content Strategy

This is a remote position with a nationwide, industry-backed organization focused on advancing energy solutions through education, safety programming, and innovation initiatives. The organization works across residential, commercial, agriculture, and transportation sectors to support workforce development, promote best practices, and fund research that enhances operational efficiency and long-term sustainability.

Why join us?

• Medical, dental, and vision benefits
• Remote work
• 401k with 6% employer match
• Bonus opportunities

About the role

We are seeking a dynamic, innovative, and strategic leader to shape and drive our digital marketing strategy and manage the overall digital experience for our customers. This role requires a deep understanding of user experience, content governance, web analytics, and the ability to manage relationships with stakeholders and vendors.

Responsibilities

• Develop and execute a comprehensive digital experience and content strategy that aligns with business goals and brand identity.
• Manage the user journey, ensuring a seamless and engaging digital experience for customers.
• Oversee content governance to ensure consistent messaging and adherence to brand guidelines across all digital platforms.
• Utilize web analytics to monitor, analyze, and report on digital platform performance, making data-driven decisions to optimize user experience.
• Manage relationships with vendors, ensuring timely and successful delivery of digital solutions according to business needs.
• Collaborate with marketing, sales, and product teams to align digital strategy with overall company objectives.
• Lead the development and management of our enterprise website, ensuring an engaging and seamless user experience.
• Stay updated on industry trends and advancements in digital marketing and user experience, implementing innovative strategies to stay ahead of the competition.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree is a plus.
• Minimum of 5 years of experience in digital marketing, with a focus on content strategy and user experience.
• Proven experience managing an enterprise website, including knowledge of web analytics and SEO best practices.
• Strong understanding of content governance and consistent messaging across digital platforms.
• Excellent vendor management skills and a track record of managing external relationships.
• Strong stakeholder management skills to align digital strategy with company objectives.
• Strong analytical skills for data-driven decision-making to optimize user experience.
• Up-to-date with the latest trends in digital marketing and user experience.
• Excellent communication and leadership skills to drive digital initiatives forward.

Pay

$105,000 - $140,000 per year

Benefits

• Generous retirement package