Manager, Digital Content Producer - Streaming

About You

You are a dynamic digital media leader with a passion for live content, audience growth, and innovative storytelling. You thrive in fast-paced environments, know how to turn breaking moments into compelling digital programming, and bring strong editorial judgment and platform expertise. You are a hands-on people leader who can inspire a team, collaborate across functions, and use data and audience insights to continuously improve content and drive results. Experience engaging U.S. Latino audiences and a strong understanding of digital video platforms are highly valued.

Your Day-to-Day

Strategy, Programming & Team Leadership

• Lead the Local Media live video and multimedia content strategy, aligning programming with audience growth, engagement, and monetization goals.
• Lead, mentor, and develop a team of social media editors, video producers, and livestreaming specialists, establishing clear priorities, workflows, and performance expectations.
• Develop and manage a dynamic programming calendar for digital-first live content and related Video on Demand (VOD) assets, adapting programming to breaking news, cultural moments, and audience interests.
• Monitor digital video trends, platform developments, audience insights, and competitive activity to continuously evolve programming and content strategy.
• Partner with editorial, marketing, PR, sales, and other stakeholders to ensure coordinated content execution and cross-platform promotion.

Live Content Production & Execution

• Oversee the production of compelling live programming, including breaking news, interviews, special events, community programming, and other original content.
• Establish rapid-response workflows and production capabilities to quickly activate live coverage around breaking news and high-priority stories.
• Ensure content is editorially sound, culturally relevant, visually engaging, and tailored to Latino audiences across the U.S.
• Build relationships with journalists, newsmakers, creators, and other talent to develop compelling programming and expand audience reach.

Audience Growth & Platform Optimization

• Develop strategies to increase discoverability, viewer retention, engagement, and audience growth across platforms.
• Optimize titles, descriptions, thumbnails, SEO, metadata, calls-to-action, and other platform-specific elements to maximize performance.
• Incorporate cross-promotion within live streams through slates, lower-thirds, and calls-to-action that drive audiences to other Local Media content, digital products, and platforms.
• Establish and maintain community engagement and moderation standards that foster safe, inclusive, and active live audiences.

Performance, Analytics & Monetization

• Establish and monitor key performance indicators, including concurrent viewers, watch time, engagement, audience growth, and monetization.
• Use performance data and audience insights to make programming decisions and continuously improve content strategy.
• Partner with video and social teams to maximize the value of live content by repurposing streams into short-form clips, reels, and long-form VOD content.
• Identify opportunities to increase revenue and monetization through programming, audience growth, partnerships, and platform capabilities.

Qualifications

• Bachelor's degree in Journalism, Communications, Media, or a related field, or equivalent experience.
• 5+ years of experience in digital video, live streaming, social media, digital programming, or multimedia content production.
• Strong knowledge of YouTube, Facebook, TikTok, and other emerging video platforms, including platform-specific best practices.
• Strong understanding of audience development, content optimization, SEO, algorithms, and social engagement strategies.
• Experience developing and managing a programming calendar or content grid across multiple platforms.
• Ability to operate effectively in a fast-paced, deadline-driven news or media environment, including rapid-response coverage.
• Strong editorial judgment with the ability to identify compelling, culturally relevant content for Latino audiences.
• Experience using audience analytics and performance data to make programming and content decisions, including KPIs such as watch time, concurrent viewers, engagement, and audience growth.
• Excellent communication, organizational, and project management skills, with the ability to manage multiple priorities and productions simultaneously.
• Bilingual English/Spanish preferred, with strong understanding of U.S. Hispanic/Latino audiences and cultural trends.

Benefits

• PTO
• Tuition reimbursement
• Wellness and employee support programs
• 401K
• Life and other insurance plans
• Comprehensive and competitive health benefits package featuring medical, dental and vision coverage options