Manager, Digital Commerce & Marketplace Strategy , Firehouse Subs, US

Growth Strategy

Develop and execute a data-driven strategy to grow third-party delivery channels, balancing sales growth with margin optimization.

Marketplace Performance

Own performance across delivery platforms (DoorDash, Uber Eats, Grubhub), including promotions, ads, and merchandising.

Commercial Optimization

Build and optimize promotional calendars, ensuring efficient spend and strong ROI across all marketplace investments.

Marketplace Experience & Governance

Manage the end-to-end user experience across third-party platforms, including menu architecture, pricing, availability, and channel guardrails to protect brand standards and profitability.

Testing & Innovation

Lead a test-and-learn roadmap (promotions, bundling, upsell strategies, group ordering) to improve conversion and order size.

Analytics & Insights

Develop and maintain KPI dashboards (sales, fees, check size, profitability, conversion, ratings, cancellations, etc.) to inform decisions and strategy.

Vendor Management

Own relationships with third-party delivery partners and technology providers, including regular business reviews and performance tracking.

Platform Enhancements

Partner with internal and external stakeholders to prioritize enhancements across ordering platforms based on business goals and franchisee feedback.

Franchisee Engagement

Partner closely with franchisees and advisory groups to gather insights, drive adoption, and ensure successful execution.

Leadership Communication

Support senior leadership reviews and contribute recommendations for business performance.

Skills & Qualifications

• 5+ years of experience in digital commerce, marketplace management, delivery, or off-premise strategy, ideally in QSR, restaurants, retail, e-commerce, or marketplace businesses.
• Proven ability to drive growth through third-party delivery platforms with strong understanding of promotions, ads, and unit economics.
• Experience working with digital ordering ecosystems (e.g., Olo, aggregators, POS integrations).
• Strong analytical skills; experience working with BI tools such as Tableau, Power BI, Looker, or similar.
• SQL experience is a plus.
• Track record of owning cross-functional initiatives (product, marketing, operations, technology).
• Experience managing external partners and vendors, including negotiations and performance management.
• Strong communication skills with the ability to influence stakeholders across all levels.
• Ability to operate both strategically and tactically in a fast-paced environment.
• Bachelor’s degree required (technical or analytical field preferred).