Manager, Digital Accounts

About Sony Music Entertainment

At Sony Music Entertainment we fuel the creative journey. We’ve played a pioneering role in music history—from the first‑ever music label to the invention of the flat‑disc record—nurturing iconic artists and producing influential recordings. Today we operate in more than 70 countries, supporting a diverse roster of international superstars, independent artists, and visionary creators. From the intersection of music, entertainment, and technology we bring imagination and expertise to new products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. Sony Music Entertainment is a member of the Sony family of global companies.

Responsibilities

• Manage partner relationships by pitching label priorities, coordinating calls and meetings, and escalating issues.
• Execute social‑first campaign activations (launches, trends, challenges, AR lenses, sound placements, creator programs) from brief to delivery and post‑campaign analysis.
• Maintain partner‑facing release information and pitch submissions, as well as internal playbooks for platform best practices.
• Collaborate on gaming partner strategy by overseeing channel integrations and extensions, managing co‑marketing and sponsorship activations, monitoring engagement/monetization KPIs, and coordinating technical/support escalations.
• Manage all deliverables for marketing credits and ad credits.
• Spearhead claims and takedowns.
• Serve as project manager for platform‑led opportunities (early access programs, beta testing, sponsored content, exclusive formats).
• Develop campaign measurement frameworks, compile competitive performance reports and actionable insights, and present learnings to internal teams for future iterations.
• Stay informed of platform product changes, trends, ad formats, and content behaviors to inform strategy across label rosters.

Qualifications

• 3–5+ years of experience in digital marketing, account management, partnership management, or a label/agency role focused on social platforms; experience with TikTok, Meta, X, Snap, Twitch, YouTube, or VEVO strongly preferred.
• Demonstrated track record managing multi‑stakeholder campaigns and delivering measurable results on social‑first activations.
• Strong project‑management skills; able to manage multiple campaigns and deadlines simultaneously.
• Excellent verbal and written communication and presentation skills.
• Analytical mindset; comfortable working with campaign metrics (engagement, views, CTR, conversion, revenue attribution) and translating data into recommendations.
• Deep understanding of short‑form social content, creator ecosystems, platform mechanics, and trends.
• Collaborative, proactive, and solution‑oriented with a high attention to detail.
• Familiarity with music‑industry workflows, release cycles, and label organizational structure is a plus.
• Bachelor’s degree or equivalent experience.

Benefits

• Inclusive, collaborative, and global community where you can channel your passion every day.
• Modern office environment designed to foster productivity, creativity, and teamwork.
• Comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401(k) with employer matching.
• Voluntary benefits such as company‑paid identity‑theft protection, resources for pets, mental‑health and meditation resources, industry‑leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back‑up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans.
• Investment in professional growth and development.
• Opportunities to accelerate progress, positively disrupt, and create what happens next.
• Time off for a winter recess.

Pay

New York – $75,000–$80,000 USD annual base salary.