Manager, Demand Generation

Responsibilities

• Demand Generation for AutoVitals
• Own the demand generation strategy and execution for AutoVitals, focused primarily on paid search and digital advertising to drive qualified inbound pipeline
• Build, manage, and continuously optimize Google Ads campaigns targeting auto repair shop owners and operators
• Develop email nurture programs to move leads through the funnel and into qualified sales opportunities
• Define and track the KPIs that matter: MQLs, SQLs, cost per lead, pipeline contribution, and return on ad spend
• Work with Sales, Customer Success, and Product to make sure demand gen programs are aligned with what is actually converting and what customers need
• Evaluate and test new channels over time including paid social and events, coordinating with other members of the marketing team on brand and content

Requirements

• 5+ years or experience in demand generation, paid media, or digital marketing at a B2B SaaS or technology company
• Experience managing direct reports and developing people
• Hands-on experience building and managing Google Ads campaigns yourself, including Search, Performance Max, and Display, with strong knowledge of local and geo-targeted campaigns
• Proven track record of driving pipeline and revenue results through paid digital programs
• Strong with data and reporting across Google Ads, Google Analytics, and CRM or marketing automation platforms
• Good project manager who can handle multiple priorities while executing at a very high level
• Comfortable building from scratch in a fast-moving environment where not everything is defined yet
• Clear communicator, written and verbal, across all levels of an organization
• Bonus: Experience marketing to small and medium-sized businesses, particularly in automotive or home services; Familiarity with Salesforce or a similar CRM; Background or knowledge of the automotive repair industry; Experience leveraging AI and Automation tool to Improve Campaign Efficiency

Pay

Salary Range: $120,000 - $135,000

Salary to be determined based on factors including but not limited to geographic location, skills, education, and/or experience.

Benefits

• Medical/Dental/Vision
• Flexible Spending Account
• 401K Match
• Flexible PTO