Manager, Demand Generation Analytics

Responsibilities

• Manage and develop a team of analysts responsible for audience creation, activation support, and measurement.
• Design and build audience definitions using SQL across multiple first and third-party data sources.
• Own post-campaign analysis of audiences, including incremental sales, purchase frequency, ticket size, and ROAS, to assess effectiveness and inform future investment decisions.
• Earn clear linkages between audience-targeted media exposure and brand KPIs and business outcomes.
• Develop and socialize repeatable analytical frameworks for evaluating audience performance across brands and channels.
• Monitor competitive media and audience strategies to identify emerging trends, opportunities, and risks.
• Partner with cross-functional teams to ensure measurement approaches are aligned, scalable, and decision-ready.
• Ensure data quality, methodological rigor, and consistency in how audiences and results are defined and reported.

Qualifications

• Minimum: 4 yr degree
• Minimum: 2+ yrs Management experience of 1 or more analysts
• 7+ yrs experience with various media measurement tools including media mix modeling, brand lift studies, digital attribution, and foot traffic measurement
• 1+ yrs experience with ETL tools to create automated processes to aggregate media spend and impression data from media partners
• 2+ yrs Dashboard tools such as Tableau, MicroStrategy or Google Data Studio to automate reporting processes
• 4+ yrs SQL or other database querying language