Manager, Data and Analysis

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas serves the world’s leading brands through a global network of more than 5,500 employees across over 65 offices in 43 countries.

About the role

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We’re looking for an outstanding Manager who can lead a team of analysts, provide strategic data-driven recommendations to drive client goals, and collaborate with internal partners to drive cross-functional success.

Responsibilities

• Provide and present strategic data-driven recommendations across channels to improve client decision-making and ROI
• Build effective marketing strategies with internal partners to optimize client budgets and programs
• Lead a team of Analysts and Senior Analysts through regular client reporting, ensuring their growth as they progress through their career
• Serve as a client and internal resource on industry trends and key functional areas such as analytical tools and marketing measurement
• Evaluate new online and offline data opportunities in the form of new sources, new technology, client priorities, and partnerships
• Foster creative thinking around how we use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce)
• Monitor and analyze website and CRM performance across acquisition, conversion, and retention metrics; translate findings into actionable recommendations for campaign optimization, customer experience improvements, and business growth

Qualifications

• 5-7 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
• Experience managing a team
• Strong analytical, critical thinking, and problem-solving skills
• Experience using website analytics and CRM platforms (e.g., Google Analytics, Adobe Analytics, Salesforce) to measure customer behavior, evaluate marketing performance, build reporting and dashboards, and generate insights that drive business decisions
• Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
• Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
• A four-year college degree; advanced degree is a plus
• Passion for online advertising and emerging trends in the digital landscape
• Ability to thrive in a fast-paced and deadline-driven environment
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Benefits

• Medical coverage, dental, vision, and disability benefits
• 401K retirement plan
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

Pay

Compensation range: USD $88,540.00 - USD $127,155.00/Annually.