Manager, Data and Analysis

The Manager of Data and Analysis role at Digitas serves as a member of Publicis Groupe's strategic internal agency, Constellation. This role supports media strategy by using data and analytics techniques to answer client business questions and establish/implement best practices. It is a fast-paced, highly collaborative environment with positive energy.

Responsibilities

• Contribute to client data strategy across lines of business to expand use and capabilities of data and analytics
• Investigate future-proofing strategies across the marketing technology landscape including evaluating vendors and developing supporting materials
• Expand attribution capabilities using advanced modeling techniques and data sharing including providing use cases and guidance
• Lead data strategy projects including internal and external client communications using verbal and written communication to further product ownership
• Utilize AI for development of ideation, use cases and support in data sharing practices
• Develop publisher analytics environment and clean room analyses with impactful insights and thoughtful recommendations developed based on data investigation and collaboration with marketing teammates
• Develop testing recommendations for the implementation of new technology and collaborate with teams to set up test end-to-end
• Support data teams including audience and insights, data science, data platforms and performance analytics

Qualifications

• 4 + years of experience in ad/media research and analytics
• Understanding of statistical best practices for developing testing and reporting
• Excellent organization and communication skills, both written and verbal
• Experience with clean rooms and/or publisher analytics environments
• Demonstrate critical thinking and problem-solving abilities
• Self-motivated, willing and able to learn in a fast-paced environment

Additional Information

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.