Manager, Culture Marketing

Help MLB show up in culture in ways that feel relevant, credible, and current. This role supports the development and execution of integrated culture marketing initiatives across key passion areas including food, fashion, music, and film. The ideal candidate is deeply plugged into culture, understands what resonates with audiences, and can turn cultural awareness into marketing ideas, partnerships, content opportunities, and activations that help grow the game.

Responsibilities

• Help develop and manage culture marketing initiatives from concept through execution, focusing on making MLB more relevant to growth audiences and deepening connections with the game.
• Contribute to integrated ideas, briefs, and programs across content, partnerships, activations, and experiences.
• Bring a strong point of view on culturally relevant and emerging trends, surfacing inspiration that helps MLB show up in authentic, meaningful ways.
• Work cross-functionally with teams across Marketing, Social, Digital, Events, Sponsorship, Consumer Products, Media, and Club Marketing to bring ideas to life.
• Support reporting, recaps, and key learnings to help the team understand what resonates and where opportunities exist.

Requirements

• 4–6 years of relevant experience in culture marketing, integrated marketing, brand partnerships, experiential, entertainment marketing, creator or influencer marketing, or related fields.
• Experience working in sports, entertainment, media, consumer brands, agencies, or other culturally relevant organizations.
• Experience developing and executing integrated marketing programs across content, social, digital, events, partnerships, and talent-led activations.
• Strong understanding of how brands participate in culture in ways that feel authentic, impactful, and relevant to audiences.
• Strong written and verbal communication skills, including presentation and deck development.
• Strong organizational and project management skills, with the ability to manage multiple priorities in a cross-functional environment.

Skills

• Deep cultural curiosity and awareness, especially across food, fashion, music, film, and broader lifestyle trends.
• Genuinely plugged into talent, creators, culture trends, and the broader cultural landscape.
• Sharp instincts and sound judgment on what feels relevant, current, and right for MLB’s brand.
• Ability to help bring culture-led marketing ideas to life across campaign development, content, social/digital extensions, partnerships, activations, and live experiences.
• Comfortable contributing to creative development and execution.
• Intelligent, humble, collaborative, and easy to work with.
• Hard-working, dependable, and willing to put in the effort to bring ideas to life.
• Interest in baseball and growing the game.
• Able to work effectively in a large, cross-functional organization.

Pay

Salary Range: $80,000 - $110,000 (Base Salary) + Bonus

Benefits

• Competitive benefits package.
• Company-contributed 401K plan.
• Paid time off and holidays.
• Paid parental leave.
• Access to free tickets to baseball games & MLB.TV.
• Discounts at MLB Store | MLBShop.com.
• Employee Assistance Programs (EAP).
• Onsite/online training & development programs.
• Tuition reimbursement.
• Disability benefits (short-term and long-term).
• Life and accidental death insurance.
• Pet insurance.