Manager, Culture Comms

We Are Social is a creative agency powered by social connections, specializing in culturally relevant campaigns for brands like McDonald's, Adidas, Universal Studios, and YouTube. We thrive on trends and create "Ideas Worth Talking About."

Why You'll Love It Here

• Global passport program allowing you to work from 18 offices worldwide, including Paris, Singapore, Madrid, Dubai, and London
• Celebratory culture with a focus on learning from both wins and losses
• Commitment to social impact through initiatives like carbon offsets and community kitchens
• Well-stocked kitchen with snacks and a fun, collaborative environment

Responsibilities

• Develop distinct audience personas and algorithmic profiles to hyper-target content
• Collaborate with internal and client teams to develop and execute social strategies, creating best-in-class content
• Build, manage, and execute social content plans, channel strategies, and calendars for always-on and campaign content
• Identify and vet strategic creator partnerships aligned with audience subcultures and creative concepts
• Partner with Creative teams to build community management playbooks and ensure "social-first" execution
• Lead tactical creative briefs by channel, audience, and content pillar in partnership with the Strategy team
• Serve as the internal go-to source for emerging trends and high-impact creative thinking
• Understand channel updates and form POVs to share implications with internal and external partners
• Guide brands on reactive content opportunities and create rationale for clients
• Lead social media audits and research deep dives in partnership with R&I teams
• Act as the "voice of Gen Z" to clients and internal teams
• Stay ahead of AI tools and trends to supercharge workflow, synthesize research, and iterate on strategic frameworks

Requirements

• 3+ years of experience in a Social Media focused role
• Serial social media user with deep understanding of key platforms (TikTok, Reels, X, and emerging platforms)
• Deep passion for culture, trends, fandoms, and communities
• Creative brief and content planning experience
• Confident research capabilities and strong organizational skills
• Ability to interface with clients across contexts and effective communication skills
• Self-starter who thrives in fast-paced environments and navigates feedback proactively