Manager, Culture Comms

We Are Social is a creative agency powered by social connections, thriving on trends and creating campaigns that spark conversation. Known for "Ideas Worth Talking About," we’ve shaped culturally relevant campaigns for brands like McDonald's, Adidas, Universal Studios, and YouTube.

About the role

As Manager, Culture Comms, you’ll serve as the primary engine for audience-centric social execution and strategic trend-spotting for our clients. You’ll thrive in a fast-paced environment, taking ownership of delivering our best work while staying ahead of social trends and cultural moments. This role is energetic, innovative, and forward-thinking—ideal for someone who wants to create trends, not just follow them.

Responsibilities

• Develop distinct audience personas and algorithmic profiles to ensure hyper-targeted content reaches intended communities.
• Collaborate with internal and client teams to develop and execute social strategies, creating best-in-class content that establishes brands as industry leaders on key platforms.
• Build, manage, and execute social content plans, channel strategies, and calendars for always-on and campaign-based initiatives, aligning with cultural moments and platform features (sounds, hashtags, filters, etc.).
• Vet and identify strategic creator partnerships that align with audience subcultures and creative concepts.
• Partner with Creative teams to build community management playbooks, ensuring all ideas are "social-first" and executed flawlessly.
• Lead tactical creative briefs by channel, audience, and content pillar in partnership with the Strategy team.
• Serve as the go-to internal source for emerging trends, sparking high-impact creative thinking.
• Stay updated on channel updates and form POVs to share implications for internal and external partners.
• Guide brands on reactive content opportunities, providing rationale for clients.
• Lead social media audits and research deep dives in partnership with R&I teams.
• Act as the "voice of Gen Z" for clients and internal teams.
• Leverage AI tools and trends to supercharge workflows, synthesize research, and iterate on strategic frameworks, insights, and audience personas.

Requirements

• 3+ years of experience in a Social Media-focused role.
• Serial social media user with a deep understanding of key platforms (TikTok, Reels, X, and emerging platforms).
• Deep passion for culture, trends, fandoms, and communities.
• Experience with creative briefs and content planning.
• Strong research capabilities and organizational skills.
• Ability to interface with clients across contexts.
• Effective communication skills.

Why you'll love it here

• Global passport program allowing you to work from one of our 18 offices worldwide, including Paris, Singapore, Madrid, Dubai, and London.
• Celebration of wins (and losses—it’s how we learn).
• Commitment to making a difference, from carbon offsets to community kitchens.
• Great snacks (shoutout to Sheila, who keeps the kitchen stocked).
• A culture that values laughter, celeb gossip, and teamwork.