Manager, CRM & Personalization, Burger King, US

Restaurant Brands International Overview

Restaurant Brands International Inc. is a global quick service restaurant company with over 32,000 restaurants worldwide. It owns four iconic brands: TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. RBI is committed to sustainability and community support.

Job Summary

Burger King is seeking a Manager, CRM & Personalization to lead customer relationship marketing programs and deliver personalized customer experiences across various channels.

Key Responsibilities

• Lead CRM strategy across email, push notifications, SMS, in-app messaging, and emerging channels.
• Develop lifecycle marketing programs to drive customer acquisition, engagement, retention, loyalty participation, and reactivation.
• Own the CRM communication calendar and lifecycle roadmap, ensuring coordinated and customer-centric experiences across channels.
• Leverage customer data, loyalty behaviors, transaction history, and engagement signals to develop audience, segmentation, and journey strategies.
• Owning audience activation through Hightouch, ensuring reliable customer data flows and operationalizing customer audiences, predictive models, and behavioral signals.
• Manage external agency partners supporting CRM strategy, creative development, and campaign execution.
• Establish measurement frameworks and success metrics for CRM initiatives, driving continuous improvement.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in CRM, lifecycle marketing, customer engagement, or related disciplines.
• Hands-on experience developing and executing CRM programs across email, push notifications, SMS, and in-app messaging.
• Experience with CRM and customer engagement platforms such as Braze, Salesforce, Adobe, or similar platforms; Braze experience preferred.
• Experience with customer data activation and audience management platforms, with Hightouch experience preferred.
• Strong understanding of customer segmentation, personalization, lifecycle marketing, and customer journey development.
• Experience developing audience strategies and leveraging customer data to drive personalization and lifecycle marketing initiatives.
• Experience partnering with Analytics, Data, Product and Engineering teams to implement CRM capabilities and customer data solutions.
• Knowledge of customer data structures, customer attributes, event-based marketing, APIs, and marketing technology ecosystems.
• Strong analytical mindset with experience interpreting campaign performance and translating data into actionable recommendations.
• Excellent project management and stakeholder management skills with the ability to influence cross-functional teams.
• Ability to thrive in a fast-paced environment, manage multiple priorities, and drive initiatives from strategy through execution.
• Experience in loyalty, QSR, retail, ecommerce, or consumer-facing businesses preferred.

Work Schedule

This role requires an onsite 5-day workweek at Burger King's headquarters.