Manager, CRM Data Operations

About the role

This is a Hybrid position: 3-4 days per week in the office in Troy, MI are required. Epsilon is seeking an experienced Manager, Project Management to lead the execution of General Motors B2C marketing initiatives in a fast-paced, data-driven environment.

Responsibilities

• Own end-to-end delivery of complex, multi-channel marketing programs across GM initiatives
• Act as the primary liaison between GM clients, internal stakeholders, vendor partners, and data engineering teams
• Translate business needs into detailed business requirements, including data inputs, outputs, logic, and personalization rules
• Oversee campaign execution lifecycle, ensuring quality, accuracy, and timeliness at every stage
• Manage program priorities, timelines, risks, and escalations across multiple concurrent initiatives
• Drive campaign delivery, accelerate data-driven initiatives, and implement process improvements that increase efficiency and scalability
• Drive continuous improvement initiatives across tools, processes, and team operations

Qualifications

• Bachelor’s degree or equivalent experience required
• 7+ years of project management experience
• Prior experience managing or mentoring project managers strongly preferred
• Experience within data-driven marketing, CRM, or digital campaign execution environments
• Automotive and/or agency experience strongly preferred
• Proficiency with Microsoft Office tools (Excel, Word, Outlook)

Skills and Abilities

• Strong leadership and team development capabilities
• Excellent communication, stakeholder management, and influencing skills
• Advanced organizational and prioritization skills in fast-paced environments
• Strategic thinker with the ability to manage both big-picture initiatives and detailed execution
• Proven ability to drive accountability, manage conflict, and deliver results under pressure
• Strong analytical, problem-solving, and decision-making skills

Additional Information

Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

Benefits

• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements
• Tuition Assistance
• Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements' Work Your World Program encouraging employees to work from anywhere