Manager, CRM and Marketing Technologies

About the role

The Team Alvarez & Marsal (A&M) is seeking an experienced and highly motivated leader to drive the CRM and Marketing Technologies strategy and roadmap. This role will report to the CRM and Marketing Technologies Director and be responsible for orchestrating the implementation of the area’s projects and initiatives.

Responsibilities

• Solid understanding of Marketing organizations, processes and operating models
• Strong business acumen and stakeholder management
• Understanding of Marketing technology platforms and systems, including MarTech tools, channels and services; CRM, marketing automation, AI and analytics tools
• Experience matching business requirements with technical functionalities and capabilities
• Advanced project and change management skills and experience
• Strategy execution through the design and implementation of fit-for-purpose organization structures, operating models, processes and technologies
• Regularly liaise with data teams to improve data infrastructure, maintain seamless integration across databases and Martech components, and define and refine requirements for multi-channel CRM initiatives
• Analyse, report and translate marketing data into improvement initiatives
• Partner with Marketing, IT and Business Units to align strategies and ensure effective execution
• Oversee the integration of Martech and CRM solutions
• Stay ahead of industry trends and innovations, recommending new tools and technologies to drive efficiency and effectiveness
• Serve as a subject matter expert in CRM and Martech, providing insights and recommendations to the Marketing team and other Stakeholders

Qualifications

• Bachelor’s degree in Marketing, Technology, Business Administration, or a related field
• 10+ years of experience managing marketing technology platforms and systems, including Martech tools, CRM, marketing automation, and analytics tools
• Solid expertise in Project and Product Management – PMP and CPM certifications are a plus
• Change Management processes and models
• Analytical mindset with experience leveraging data to inform strategy and decision-making
• Familiarity with compliance regulations (e.g., GDPR, CCPA) related to customer data
• Negotiation and vendor management
• Well-organized, high attention to detail, deadline oriented
• Strong problem solving and troubleshooting skills
• Excellent verbal and written skills, with the ability to establish credibility and influence clients
• Strong team player, comfortable working in matrix environments