Manager, Corporate & Digital Communications

About the role

The Manager, Corporate & Digital Communications will develop and execute the organization's corporate brand voice and identity, content strategy, public relations, social media, and internal employee communications. This role is an individual contributor position that works in collaboration with the marketing department to support EECU's key business objectives, mission, brand, and principles.

Responsibilities

• Oversee EECU's corporate brand voice & identity through content strategy, content creation, & communications plans that support business goals across all channels.
• Collaborate with key stakeholders to plan, research, and develop content for marketing programs across multiple channels, including email, video, web, TV, & radio.
• Execute content creation in digital platforms such as Marketo, Sprout Social, & Adobe InDesign.
• Develop and execute internal multi-channel communication strategies & content that supports the adoption, promotion, and consistent representation of the EECU mission, values, and brand identity throughout the organization.
• Develop timely and collaborative communication to employees on products and enhancements, new services, support for culture-building and continuous improvement, and other internal communication as necessary.
• Execute EECU's public relations strategy to drive awareness and support for the organization's products, services, and brand identity.
• Lead and execute strategic multi-channel social media communications that drive awareness and support for the organization's products, services, and brand identity.
• Support executive communications requirements, including developing executive messaging, speeches, videos, presentations, town halls, and other events.

Requirements

• 10+ years of professional experience in internal and external communications, with the ability to understand business issues and strategies.
• BA in Communications/Marketing or equivalent experience required.
• Demonstrate ability to create holistic employee communication programs that span engagement, advocacy, content creation, social platforms, event management, research, and measurement.
• Demonstrated original writing and editing expertise, with commanding knowledge of multi-channel communication strategies (digital, print, and events).
• Demonstrated ability to create consumer-friendly conversational communication across print, digital, online, and social media channels.
• Proficiency in Adobe Creative Suite, including InDesign.
• Proficiency in Microsoft Office Suite, including Excel, Word, and PowerPoint required.
• Working knowledge of digital content management platforms, such as Sprout Social, Marketo, and Kentico.
• Execution/Delivery mindset with the ability to work under tight deadlines.
• Strong organizational skills and time management.

About the company

For more than 90 years, Fort Worth-based EECU community credit union has been committed to providing members a better way of banking. Today, EECU is one of the largest credit unions in Texas with over $4 billion in USD assets and serves over 300,000 members through 22 financial centers across North Texas.

Location and Schedule

This position requires in-office presence at our corporate office in Fort Worth, TX, Monday through Friday, 8:00 a.m. to 5:00 p.m. The position also requires flexibility to work evenings and weekends as needed to support events and organizational activities.