Manager, Content & Video Strategy

About the role

The Manager, Content & Video Strategy will scale Redzone's digital presence and drive discoverability across organic and owned channels. This role will shape how Redzone shows up on platforms like YouTube, LinkedIn, Meta, and X.

Responsibilities

• Define the content mix and publishing cadence across YouTube, LinkedIn, Meta, and X.
• Translate existing assets into platform-optimized formats that drive engagement and reach.
• Own the day-to-day strategy, creation, and execution across all organic social channels.
• Develop targeted content and channel strategies for ABM programs.
• Leverage AI tools to scale content adaptation, channel optimization, and performance reporting.
• Support event content amplification through pre-, during-, and post-event content programs.

Qualifications

• 5+ years in B2B content strategy, digital marketing, or social media, preferably in SaaS or industrial tech.
• Deep understanding of organic social platform dynamics across LinkedIn, Meta, and X.
• Experience supporting ABM programs with targeted content and channel strategies.
• Strong editorial judgment and experience with graphic design tools like Figma and Canva.
• Experience with video editing tools to trim, modify, and refine short-form content.
• AI-native mindset with hands-on experience using AI tools for content workflows.
• Strong analytical foundation and experience with video analytics tools.
• Self-starter who can move from strategy to execution quickly.