Manager, Content Distribution

About the role

The Manager, Content Distribution is responsible for executing and delivering Schwab Network’s multi-platform content distribution strategy across owned and partner digital channels. This role manages the operational workflows that package, optimize, publish, and distribute content while maximizing audience engagement, discoverability, and platform performance. It serves as the operational bridge between editorial, production, digital publishing, and audience growth, ensuring content reaches the right audience through the right distribution channels with compelling metadata, platform-specific optimization, and performance-driven decision making.

Responsibilities

• Execute distribution strategies across all digital platforms, including the website, YouTube, podcasts, newsletters, OTT, FAST, social, APIs, and future distribution partners.
• Publish content to various channels and continuously evaluate emerging platforms.
• Define publishing priorities based on audience behavior and business objectives.
• Lead daily content packaging and distribution workflows, prioritizing content for publishing across multiple destinations.
• Ensure quality control and consistency across all digital platforms.
• Manage content calendars, publishing schedules, and distribution priorities.
• Deliver on metadata strategy, including titles, descriptions, thumbnails, playlists, tagging, and SEO best practices.
• Adhere to platform-specific publishing standards while maintaining editorial consistency.
• Optimize distribution workflows to maximize efficiency and audience reach.
• Monitor platform performance and audience engagement, analyzing content trends to recommend adjustments to the distribution strategy.
• Partner with analytics stakeholders to identify opportunities for audience growth and operational improvements.
• Collaborate with Editorial, Production, Social, Engineering, and Marketing teams.
• Support automation initiatives, AI-assisted publishing workflows, and CMS enhancements.
• Serve as the primary operational lead for new distribution initiatives.

Requirements

• 7+ years in broadcast digital media, content distribution, digital publishing, or audience development.
• 1+ year of Schwab multi-platform network experience gained as a current or recent contractor or employee.
• Strong understanding of YouTube, CMS platforms, SEO, analytics, and digital publishing.
• Experience leading cross-functional initiatives.
• Excellent editorial judgment and communication skills.
• Experience using analytics to drive content strategy.
• Familiarity with AI-assisted publishing tools and workflow automation is preferred.

Success Measures

• Growth in audience reach and engagement across platforms.
• Publishing accuracy and timeliness.
• Increased operational efficiency through automation and workflow improvements.
• Strong cross-functional collaboration and team development.

Benefits

• 401(k) with company match and Employee Stock Purchase Plan.
• Paid time for vacation, volunteering, and a 28-day sabbatical after every 5 years of service for eligible positions.
• Paid parental leave and family-building benefits.
• Tuition reimbursement.
• Health, dental, and vision insurance.

Schedule

Hybrid work and flexibility approach balancing workplace flexibility, client service, and in-person collaboration.