Manager, Content

About the role

The Manager, Content Strategy will oversee the creation and execution of content strategies for key financial services clients. This role requires a strong understanding of financial concepts and the ability to translate them into engaging content for diverse audiences.

Responsibilities

• Manage the day-to-day execution of content strategies for key financial services clients.
• Develop a range of content, including thought leadership pieces, social media content, and website copy.
• Translate complex financial subjects into clear, accurate, and compelling narratives for various audiences.
• Implement SEO and AI search best practices to increase content visibility and impact.
• Collaborate with designers, account teams, and clients to ensure content is high-quality and strategically aligned.
• Contribute to editorial calendar planning and actively propose new content ideas.

Requirements

• 3-5 years of content strategy experience with a specific focus on the finance industry.
• A proven ability to understand and distill complex financial topics into engaging and accessible content.
• Experience in content development for various formats, including thought leadership articles, executive social media, websites, and social posts.
• Knowledge of SEO and AI search principles and how to apply them to financial content.
• Strong project management skills with the ability to manage a content workstream proactively and autonomously.
• Excellent writing and editing skills, with a keen eye for detail and accuracy.
• Client-facing experience and the confidence to present content strategies and ideas.

Qualifications

• Talent for translating complex financial information into clear, compelling content for diverse audiences.
• Passion for telling strategic and creative stories on deadline.
• Familiarity with digital storytelling across earned, owned, and paid media.

Skills

• Content strategy and development skills.
• SEO and AI search principles.
• Project management and collaboration skills.
• Writing and editing skills.

Benefits

At Weber Shandwick, we offer a competitive salary range of $70,000 USD - $85,000 USD, where an employee or prospective employee is paid within this range will depend on various factors including actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees).

Pay

$70,000.00 - $85,000.00

Schedule

Our objective is to increase the requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Weber Shandwick is committed to hiring and developing exceptional talent and celebrating what makes us different makes us better together.