Manager, Content and Digital Marketing

Responsibilities

• Develops clear, structured narratives for executive presentations, business development materials, and strategic initiatives.
• Takes ownership to translate complex concepts, data, and insights into concise, compelling materials.
• Proactively identifies data needs and coordinates inputs across teams to strengthen presentation quality and credibility.
• Creates a range of content marketing assets, including patient stories, thought leadership articles, blog posts, email campaigns, and short-form video content.
• Synthesizes insights from internal subject matter experts, external research, and market intelligence into differentiated content.
• Ensures consistency in tone, messaging, and brand voice across all content formats.
• Authors patient-facing materials that clearly explain complex topics in an easy-to-read and empathetic manner.
• Manages editorial workflows, review cycles, and approval processes.
• Writes and optimizes content for digital channels, including website pages, landing pages, email campaigns, and social platforms.
• Supports ongoing website content development and updates, ensuring clarity, consistency, and alignment with brand and business priorities.
• Executes and manages email marketing campaigns, including copy development, deployment, and performance tracking.
• Applies basic performance insights (open rates, engagement, conversions) to refine messaging and improve effectiveness over time.

Qualifications

• BA/BS in Marketing, Communications, Business, or related discipline, or equivalent professional experience.
• Minimum of five (5) years of experience in content marketing, digital marketing, marketing strategy, or related roles.
• Demonstrated expertise in developing high-quality PowerPoint presentations, including both writing and design.
• Exceptional writing and editing skills across formats, with the ability to translate complex topics into clear, compelling content.
• Strong organizational skills with the ability to manage multiple priorities and deadlines simultaneously.
• High level of independent judgment, initiative, and attention to detail.
• Strong collaborator with the ability to work cross-functionally and synthesize input from diverse stakeholders.