Manager, Consumer Strategy & Growth

Responsibilities

• Execute acquisition email campaigns and automations end to end in Sailthru, including template setup, audience selection, QA, scheduling, and deployment.
• Expand and manage the A/B testing strategy across acquisition campaigns and automations, from hypothesis development through analysis and recommendation.
• Deliver data-backed recommendations to improve email conversion, personalization, segmentation, and data collection efforts.
• Own non-subscriber email automations and build new trigger- or engagement-based journeys that drive subscription purchases.
• Manage audience segmentation to improve engagement, opt-out, and conversion rates while supporting healthy list practices.
• Maintain a high bar for execution, documentation, and testing rigor so campaigns ship cleanly and learnings compound over time.

Qualifications

• Passion for the future of high-quality, independent journalism.
• 2+ years of experience in email, lifecycle, or growth marketing; experience in media, publishing, or subscription businesses is a plus.
• Experience designing, running, and analyzing A/B tests and applying what you learn to future campaigns and testing plans.
• Hands-on experience with an ESP or marketing automation platform; familiarity with Sailthru is a plus.
• Experience with a data visualization or analytics platform, with Looker strongly preferred.
• Ability to distill campaign performance into clear findings and actionable recommendations for stakeholders.
• Knowledge of email marketing fundamentals, including messaging, list management, deliverability, and compliance best practices.
• Strong organizational and communication skills, with the ability to manage multiple priorities and work effectively across teams.

Preferred Qualifications

• Working knowledge of HTML/CSS and experience building or editing email templates in HTML.
• Familiarity with a CDP such as Lytics and an understanding of how customer data supports segmentation and triggered journeys.
• Strong technical fluency and comfort working across platforms, systems, and tools that support testing, QA, reporting, and campaign execution.
• Resourceful and self-directed, with the ability to troubleshoot issues, learn new systems quickly, and figure things out independently.
• Openness to using new technologies and workflows, including AI tools such as Claude, to improve research, analysis, and execution efficiency.