Manager - Consumer Intelligence & Market Insights

We need to output HTML fragment with sections: headings using

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include only sections with real content. We need to parse the job posting. Key parts: - Intro paragraph about square burgers etc. That's likely "About the role" or maybe a description. We'll treat as "About the role" section. - Then description of role: "The Consumer Intelligence & Market Insights Manager plays a critical role..." That's also part of description. - Then "Responsibilities" heading appears in the posting. Under that there are bullet points (though not bullet formatted but paragraphs). We'll need to extract each responsibility as list items. - Then "Education:" line: "Education: Bachelor's Degree". Also later "What We Expect From You required: ..." includes requirements. - There's "Travel: 10%" and "Pay Range: $105,000.00 - $184,000.00 Annually". Also mention target annual bonus 20% of base salary. - Benefits: mention "Our square burgers make us different and so do our benefits! Our restaurant support roles are eligible for a wide array of benefits, including things such as parental leave, free EAP sessions, company 401k match and other great offerings." Also link to benefits website. - Schedule: "Expected Work Location (In Office): It is expected that you will primarily perform work at the Wendy's Restaurant Support Center (RSC) (1 Dave Thomas Blvd, Dublin, OH 43017), or at other location(s) as designated by the Company. You are required to work in the office at least 4 days a week." Thus we have sections: About the role (intro), Responsibilities, Requirements (or Qualifications?), Skills, Benefits, Pay, Schedule. We need to decide which headings to use. The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can choose appropriate ones. We have content for About the role (intro). Responsibilities (list). Requirements (education + experience). Skills (maybe combine with requirements? but we can separate). Benefits (benefits description). Pay (pay range + bonus). Schedule (work location + days). We must not repeat job title as heading. Not include Job ID etc. We must preserve all substantive info, not invent or summarize away detail. Must not include boilerplate like EEO etc. The posting includes some legal bits about benefits etc but we can keep benefits description. We must not include sections with filler like "commensurate with experience". Not present. We need to output only HTML fragment, no /, no markdown fences. Let's extract content precisely. First, About the role: combine the introductory paragraphs before "Responsibilities". The text: "When our square shaped burgers made their first sizzle on the scene more than 50 years ago, people knew our approach wasn’t like any other. Same goes for the way we support our employees. Our culture of openness, flexibility, and inclusiveness allows everybody to flourish in their own way. If you’re looking for a career where you can be part of the action as we continue to grow our iconic brand – We got you! The Consumer Intelligence & Market Insights Manager plays a critical role in translating consumer, category, and competitive intelligence into actionable business insights that drive growth. This leader will oversee the development and optimization of key consumer intelligence capabilities, including behavioral purchase data, macroeconomic and consumer sentiment indicators, competitive performance tracking, and consumer segmentation. The role will partner with Brand Marketing, Finance, Analytics, Operations, and Investor Relations to identify business opportunities, diagnose performance drivers, forecast emerging trends, and provide fact-based recommendations that influence strategic decision-making. The ideal candidate combines strong analytical expertise with business acumen, storytelling, and supplier management skills, and is passionate about building scalable, automated insight solutions to help the organization better understand consumers, competitors, and category dynamics. This position sits at the intersection of consumer behavior, brand strategy, competitive intelligence, and business performance. The role provides broad visibility within Marketing and across departments while offering ownership of several high-impact capabilities that directly influence strategic decisions. It is an opportunity to shape the future of consumer intelligence at Wendy's by building scalable capabilities, optimizing analytical approaches, and becoming the organization's expert on consumer behavior and market dynamics." We'll put that in

maybe multiple paragraphs but we can combine into one

or split. Use

for prose. Next Responsibilities: The posting has headings: "Responsibilities" then subheadings: "Consumer Behavioral Intelligence & Performance Analytics", "Strategic Business Partnership & Leadership", "Category, Competitive & Market Intelligence", "Consumer Segmentation & Growth Opportunity Identification", "Macroeconomic & Consumer Trend Analysis", "Supplier Management & Capability Development". Under each there are sentences describing duties. We need to turn each duty into

items. Could group under each subheading? But instruction: Use

• for any list of duties/requirements/benefits. So we can create a flat list of all duties. However we might lose subheading context but it's okay as long as we preserve all substantive info. We could also keep subheadings as

  but not allowed? Only

  for section headings. Could still use

  for subheadings but they'd be sections; but we already have a Responsibilities section. Might be okay to have nested headings but not required. Simpler: create a

  with each duty as
  • . We'll need to extract each duty sentence. Let's list duties: Under Consumer Behavioral Intelligence & Performance Analytics: - Lead analysis of longitudinal consumer behavioral data to evaluate key customer metrics including traffic, frequency, share of wallet, source of volume, trial, repeat and buyer segment performance. - Optimize standardized and automated reporting solutions that support weekly business reviews, executive reporting, promotion evaluations, test market analyses, and local performance assessments. - Connect consumer behavioral metrics with sales, transaction, and financial outcomes to diagnose performance opportunities and risks. - Translate complex consumer data into clear business recommendations that inform strategic decisions. Under Strategic Business Partnership & Leadership: - Serve as a trusted advisor to Marketing, Finance, Operations, Investor Relations, and senior leadership teams. - Influence business decisions by providing objective, fact-based insights and recommendations. - Present findings and business implications to executive audiences, including Senior Leadership Team reviews. - Establish strong cross-functional partnerships to align priorities and drive organizational impact. - Lead complex analytical projects that support brand, operational, financial, and strategic initiatives. Under Category, Competitive & Market Intelligence: - Monitor and evaluate QSR, burger, fast casual, convenience store, and broader foodservice industry performance to provide context for Wendy's business results. - Track weekly, monthly, and quarterly competitive performance trends and identify emerging opportunities or threats. - Analyze competitor marketing, pricing, menu innovation, media activity, and customer behavior to develop performance hypotheses and business implications. - Assess the impact of competitive initiatives on Wendy's consumer segments, traffic performance, and share of category demand. - Deliver actionable category intelligence that supports strategic planning and performance forecasting. Under Consumer Segmentation & Growth Opportunity Identification: - Manage measurement, tracking, and ongoing evolution of consumer segmentation frameworks, including behavioral buyer groups and need-based segments. - Evaluate performance trends across key demographic, behavioral, and purchase-based cohorts, including age, generation, income, ethnicity, households with children, daypart, channel. - Identify growth opportunities through segment-level performance analysis and size-of-prize assessments. - Integrate segmentation insights with behavioral data to track segment impact to financials and monitor migration, acquisition, and churn. - Recommend actionable strategies to grow priority consumer groups. Under Macroeconomic & Consumer Trend Analysis: - Monitor consumer sentiment, inflation, employment, gas prices, consumer spending, and other macroeconomic indicators that may influence customer behavior and restaurant performance. - Assess implications of economic and consumer trends on category and Wendy's performance. - Develop forward-looking analyses and forecast scenarios that help stakeholders anticipate changing market conditions. - Synthesize multiple external data sources into a cohesive view of consumer health, industry performance, and business outlook. - Communicate emerging trends and risks to senior leadership in timely and actionable manner. Under Supplier Management & Capability Development: - Lead relationships with external syndicated data and custom analytics partners. - Prioritize supplier workstreams, manage project delivery, and ensure high-quality insights are delivered on time and aligned to business needs. - Partner with suppliers and internal analysts to enhance reporting automation, data integration, and analytical capabilities. - Identify opportunities to improve processes, reporting efficiency, and scalability across consumer intelligence programs. Now Requirements/Education: The posting includes "Education: Bachelor's Degree" and later "What We Expect From You required: Bachelor's degree in Marketing, Analytics, Business, Finance, Economics, or related field; MBA preferred 5+ years of experience in Consumer Insights, Business Intelligence, Analytics, Category Insights, Market Research, or related disciplines. Strong analytical and critical thinking skills with the ability to translate data into business recommendations. Experience working with large-scale consumer and market datasets, including behavioral, transaction, syndicated, panel, or credit card data (e.g., Circana, Numerator, consumer purchase panels). Advanced proficiency in data analysis and visualization tools, such as Excel, Power BI, Tableau, SQL, Alteryx, or similar platforms. Experience developing and communicating insights to senior leadership and cross-functional stakeholders, with strong written, verbal, and presentation skills. Experience leading external suppliers, research partners, or analytics vendors, including project prioritization, performance management, and delivery oversight. Demonstrated ability to build scalable analytics capabilities, including reporting automation, dashboard development, segmentation, and consumer insight frameworks. Strong understanding of consumer behavior, category dynamics, and competitive intelligence, with ability to identify growth opportunities and emerging business risks." We can split into Requirements (education + experience) and Skills (tools, etc). But we can also combine. The instruction says we can have sections like Requirements, Qualifications, Skills. We'll decide. We have education: Bachelor's Degree (maybe specify field). We'll include that. We have experience: 5+ years in relevant fields. We have skills: analytical, critical thinking, storytelling, supplier management, etc. Also tools: Excel, Power BI, Tableau, SQL, Alteryx. We'll create a Requirements section with education and experience bullet list. And a Skills section with tools and soft skills bullet list. Now Benefits: The posting: "Our square burgers make us different and so do our benefits! Our restaurant support roles are eligible for a wide array of benefits, including things such as parental leave, free EAP sessions, company 401k match and other great offerings. For more details about our benefits, including an overview of eligibility and terms for certain benefits, please visit our benefits website, www.wendysbenefits." We'll create Benefits section with a

    describing and maybe a

    for list: parental leave, free EAP sessions, company 401k match. Also note website. Pay: "Pay Range: $105,000.00 - $184,000.00 Annually". Also "The base pay actually offered will take into account internal equity and budget for the open position and also may vary depending on the candidate’s job-related knowledge, skills, and experience, among other relevant factors. This range does not include an estimated value for any benefits, bonus, or other incentives that may be applicable based on position. The target annual bonus for this role is 20% of annualized base salary, based on actual company and personal performance." We'll include Pay section with

    containing that info. Schedule: "Expected Work Location (In Office): It is expected that you will primarily perform work at the Wendy's Restaurant Support Center (RSC) (1 Dave Thomas Blvd, Dublin, OH 43017), or at other location(s) as designated by the Company. You are required to work in the office at least 4 days a week. Changes to work location arrangements are subject to managerial approval and business needs."