Manager Consumer Insights

About the role

We are seeking a dynamic Consumer Insights Leader who thrives on challenge, innovation, and consumer obsession. As a key player in Nestlé’s Coffee & Beverage Division, you will challenge the status quo and make a significant impact. Your expertise in data, research, and insights will fuel growth and elevate our consumer‑centric approach. This role is responsible for the Consumer Insights for the Starbucks brand, offering a rare opportunity to help shape one of the world’s most iconic brands.

Primary Responsibilities

• Leadership & Consulting – Brand Co‑Pilot: Provide consumer perspectives and solutions to brand management, continuously representing the voice of the consumer with deep empathy and influencing decisions in their favor.
• Strategic Perspective: Collaborate with business partners to understand drivers, challenges, and growth opportunities; translate data into actionable “what, so‑what, now‑what” narratives.
• Holistic Consumer View: Partner with insights functions across Foresight, Analytics, and Shopper to foster a unified team perspective.
• Empathy Building: Communicate existing consumer sentiment, identify behavior shifts, and bring trends to life to drive opportunities.
• Brand Insights Development – High Value Portfolio Strategy: Focus on high‑value, high‑impact work and leverage insights to enhance the full brand portfolio.
• Connecting the Dots: Synthesize primary, secondary, and market data to build a comprehensive consumer story.
• Business‑Appropriate Communication: Tailor research findings for business audiences to support decisions and drive winning strategies.
• Budget & Vendor Management – Strategic Planning: Develop annual learning plans and budgets aligned with commercial partners to deliver impactful insights.
• Supplier Relationships: Provide suppliers with access to relevant information, fostering valuable partnerships.
• Financial/Strategic Impact – Deliver Business Goals: Contribute to corporate objectives related to market share, sales volume growth, brand health, ROI, and product performance.

Education & Critical Experiences

• Bachelor’s degree in Marketing, Economics, Psychology, Sociology, or a related field (required); MBA preferred.
• Minimum of 5+ years of marketing research/consumer insight experience with proven business impact.
• Advanced proficiency with syndicated and custom data sources (e.g., Nielsen, Circana).
• Strong drive for results and passion for consumer and brand building.
• Ability to excel in ambiguous situations and navigate a matrixed environment.
• Experience selecting diverse research methodologies, designing studies, and applying new methods, especially for innovation.
• Experience leading projects with ownership of budgets, suppliers, research, and schedules.
• Curiosity and self‑education on new methodologies, techniques, and business trends.
• Ability to influence across multiple organizational levels.

Compensation

Salary range: $127,747.98 – $170,000.00 per year (good‑faith estimate; final compensation may vary based on knowledge, skills, abilities, and geographic location). Bonus eligibility: Yes.

Benefits

Nestlé offers a competitive total rewards package, including performance‑based incentives, a 401(k) with company match, healthcare coverage, and a broad range of other benefits. Specific benefit details can be found at Nestlé US Benefits.