Manager, Communications & Marketing, Hoxworth Blood Center

About the role

Hoxworth Blood Center (HBC), University of Cincinnati, was founded in 1938 and serves more than 30 hospitals in 18 counties in Southwestern Ohio, Northern Kentucky, and Southeastern Indiana. Annually, Hoxworth collects more than 100,000 units of blood from local donors to help save the lives of patients in area hospitals. Hoxworth Blood Center: Saving Lives Close to Home.

Responsibilities

• Lead and develop the marketing team to execute high-impact initiatives that drive organizational growth while ensuring the consistent delivery of core marketing and promotional programs.
• Develop and implement strategic marketing plans that increase donor engagement, volume, and revenue across existing operations.
• Plan, manage, and optimize integrated multi-channel marketing campaigns across digital, social media, email, community outreach, and other relevant platforms.
• Establish, monitor, and report on key performance indicators (KPIs), including ROI, conversion rates, engagement metrics, and donor acquisition outcomes, utilizing cross-functional attribution models.
• Ensure consistent brand positioning, messaging, and visual identity across all marketing channels and touchpoints.
• Partner with Operations, Laboratory, and Finance teams to align marketing strategies with organizational capacity, business objectives, and growth priorities.
• Oversee digital marketing platforms and tools, including website management, SEO/SEM strategies, marketing automation, and CRM systems.
• Manage relationships with external agencies, vendors, and strategic partners to support marketing objectives and maximize performance.
• Develop, manage, and oversee departmental budgets, capital requests, and resource allocation to support strategic marketing initiatives.
• Provide direct and/or indirect supervision to exempt and non-exempt staff (i.e., hiring/firing, performance evaluations, disciplinary action, approve time off, etc.).
• Perform related duties based on departmental need.

Requirements

• Bachelor's Degree in a related field.
• Nine (9) years of relevant work experience and/or other specialized training can be used in lieu of education requirement.
• Five (5) years of relevant experience.

Qualifications

• Strong analytical, written, and verbal communication skills.
• Experience developing and managing campaigns across multiple channels.
• Experience in healthcare or other regulated environments.
• Experience supporting multi-site or geographically dispersed operations.
• Proficiency with CRM platforms and marketing automation tools.

Benefits

UC offers an exceptional benefits package designed to support your well-being, financial security, and work-life balance. Highlights include:

• Salary/Hourly Pay Rate Information: [[custRCM_PostingSalary]]
• Comprehensive Tuition Remission
• Roth 403(b) Retirement Plan
• UC Health Insurance Plan
• UC Dental Insurance Plan
• UC Vision Insurance Plan
• UC Flexible Spending Accounts
• UC Wellness Programs
• Professional Development Opportunities

Physical Requirements/Work Environment

Office environment/no specific unusual physical or environmental demands.