Manager, Commercial Operations

At Greene, Tweed, you'll find cutting-edge technology, world-class polymer expertise, and endless advancement opportunities in an environment that embraces diversity, moves decision-making to the point of impact, and celebrates your success.

About the Role

The Commercial Operations Manager enables the full commercial engine—Sales, Marketing, and Customer Service—to achieve growth through best-in-class sales operations, CRM excellence, and data-driven execution. This role owns the commercial operating system, including CRM strategy, data governance, and technology enablement, while leading a team of three and driving process discipline, adoption, and measurable funnel performance improvements. The role leads the transition to enterprise-grade, best-practice sales management by bridging commercial strategy and system execution—owning the Salesforce ecosystem and optimizing it to deliver pipeline visibility, sales efficiency, and predictable revenue growth.

Responsibilities

• Commercial Enablement & Funnel Optimization
  • Align Sales, Marketing, and Customer Service processes across the end-to-end lead-to-revenue lifecycle.
  • Efficiently structure the CRM systems around Greene Tweed’s go-to-market model.
  • Identify and eliminate friction in lead management and sales funnel progression.
  • Standardize, automate, and optimize core sales management processes (lead qualification, pipeline management, forecasting, handoffs, etc.).
• Sales Operations Leadership
  • Lead best-practice sales operations, including pipeline governance, support of demand team’s forecasting accuracy, performance tracking, and pricing.
  • Direct experience methodologies of Challenger Sales directly into the CRM interface, supporting sales with best practices.
  • Support predictable revenue growth through scalable processes and clear operating cadences.
  • Partner with commercial leadership to translate growth strategy into technology-enabled execution.
• Data Hygiene, Deduplication, and Governance
  • Own the commercial data strategy and hygiene standards for the commercial team’s CRM platform.
  • Lead Sales Policy and Account Segmentation documentation process.
  • Ensure accuracy, consistency, and usability of CRM data across leads, accounts, and opportunities.
  • Implement governance, validation, and ongoing data quality controls.
• CRM & Technology Strategy
  • Own Salesforce CRM strategy as Salesforce Administrator—accountable for CRM adoption and optimization across all global commercial teams.
  • Define and execute a technology roadmap focused on automation, efficiency, and data accuracy.
  • Ensure tools and systems enable—not hinder—commercial workflows, including tools and processes utilized by the global commercial sales team (SAP, Qlik, Gains, etc.).
• Funnel Governance, Reporting & Insights
  • Establish end-to-end funnel visibility and accountability through dashboards and reporting.
  • Track conversion, pipeline health, and forecast accuracy.
  • Deliver actionable insights to improve commercial performance.
• Team Leadership & Adoption
  • Manage and develop 3 direct reports, building a high-performing operations team.
  • Drive commercial-wide best practice adoption of CRM, tools, and processes through training and change management.
  • Reinforce accountability and operational discipline across teams.
  • Collaborate with non-commercial stakeholders, including supply, business units, finance, and applications engineering to ensure access to accurate insights and information.

Key Outcomes

• Reduced friction across the commercial funnel.
• Improved CRM adoption and data accuracy.
• Increased pipeline visibility and forecast reliability.
• Higher conversion rates and sales productivity.
• Improved pricing realization.

Requirements

• Education
  • Bachelor’s degree in a related field such as Business, Finance, Economics, Information Systems/IT, or Marketing.
  • Preferred but not required: Master's in Business Analytics, Business, or other related fields.
  • Coursework in data analytics, operations/process improvement is also relevant.
• Experience & Qualifications
  • 7+ years in Sales, Commercial, or Revenue Operations.
  • Demonstrated Go-to-Market fluency, minimum 4 years serving as primary Salesforce Administrator for a global, enterprise-level organization (experience in manufacturing or engineering sectors a plus).
  • Demonstrated CRM-enabled lead management model architecting, automation, and governance.
  • Proven success leading CRM-enabled sales growth and process transformation.
  • Experience managing and developing teams (required).
  • Cross-functional leadership across Sales, Marketing, and Customer Service.
• Skills & Certifications
  • Preferred Automation mastery: Advanced proficiency with Salesforce Flow Builder, complex sharing rules, and advanced reporting/dashboards.
  • Experienced with Tech Stack Integration: Oversee integration and optimization of adjacent sales tools.
  • Salesforce Certifications (Required/Preferred):
    • Salesforce Certified Administrator (Required)
    • Salesforce Certified Advanced Administrator
    • Salesforce Certified Sales Cloud Consultant (Highly Desired)
    • Salesforce Certified Application Architect (Highly Desired)
    • Salesforce Certified Integration Architecture Designer
    • Salesforce Sales Cloud Consultant
    • Salesforce Platform App Builder
    • Salesforce Certified Business Analyst

Additional Information

This position may require U.S. Person status as defined by applicable law for authorized access to data controlled under the International Traffic in Arms Regulations (ITAR). A U.S. Person includes U.S. Citizens, U.S. Nationals, lawful permanent residents, and workers granted refugee or asylum status in the United States.

Benefits

We provide eligible employees with a competitive benefits package that includes:

• Health insurance
• Flexible spending accounts
• Health savings account
• 401k savings plan
• Life and disability insurance
• Tuition assistance