Manager, Commerce Search

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com.

Role Summary & Impact

The Manager, Commerce Search will utilize retail expertise to drive excellence in tactical activation and day‑to‑day management of search‑based activations. You will lead keyword strategy development, competitive research, day‑to‑day campaign setup, management, and reporting of search media buys across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc. The role requires an understanding of each platform’s search offerings – from self‑serve to managed service buys – and involves connecting directly with retail media networks on behalf of, and in partnership with, the client. You will support the Director, Commerce Search to maximize retail media investment for client accounts. An entrepreneurial spirit with a bias for action and problem‑solving is necessary to be successful in this role.

Responsibilities

• Manage a team of direct reports and their career development.
• Oversee search media activations across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
• Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies such as Pacvue, Skai, and Epsilo.
• Maintain excellent relationships with key account stakeholders to maximize promotional opportunities and assist them in navigating the commerce activation landscape.
• Ensure ongoing campaign compliance with GroupM established guidelines and best practices.
• Lead the incorporation of cross‑channel testing and optimization strategies.
• Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
• Synthesize key data points, identify trends, and recommend activities to maximize business results and deliver an optimal customer experience.
• Address technical issues with media campaign serving.
• Stay up to date on changing marketplace dynamics surrounding ad products, technology, and measurement across search partners.
• Manage reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.

Requirements

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 3+ years of experience in biddable performance media execution or paid e‑commerce, with a strong preference for retail media search execution.
• Experience managing a team of direct reports.
• Proficiency with the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
• Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
• Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
• Strong drive to understand the retail landscape and latest trends in commerce media.
• Experience with retail bid management platforms, such as Pacvue or Skai.
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
• Ability to collaborate and work effectively with internal teams and external partners.
• Self‑starter attitude that thrives in a fast‑paced environment.
• Excellent project‑management skills; able to coordinate projects across multiple teams and functions.

Benefits

Our comprehensive benefits package reflects our commitment to employees, including competitive medical, vision, and dental insurance; group retirement plans; significant paid time off; preferential partner discounts; and employee mental‑health awareness days. WPP Media fosters an open environment built on trust and respect, offering employee resource groups, frequent in‑office events, and opportunities for professional growth through the extensive global WPP networks.

Pay

US Pay Range: $60,000 – $140,000 USD. Individual compensation varies based on job‑related factors, including location, business needs, level of responsibility, experience, and qualifications.

Schedule

Hybrid work model with teams in the office around four days a week. Accommodations or flexibility can be discussed with the hiring team during the interview process.