Manager, Client Strategy

About the Role

Inmar Intelligence is seeking a highly strategic and client-focused Manager, Client Strategy to lead a team responsible for developing client-facing proposals, strategic narratives, campaign recommendations, and presentation materials across the Consumer Packaged Goods (CPG) portfolio. This role sits at the intersection of Sales, Client Success, Analytics, Media, Product, and Retail—ensuring client objectives are translated into compelling, insight-driven strategies and recommendations that support revenue growth and strengthen client engagement.

Responsibilities

• Team Leadership & Development:
  • Lead, coach, and develop a team of Client Strategy professionals.
  • Set clear expectations for strategic thinking, presentation quality, client readiness, and executional feasibility.
  • Provide regular coaching, feedback, and professional development.
  • Strengthen team capabilities across strategic planning, CPG and shopper marketing, retail media, audience and media strategy, executive storytelling, and client communication.
  • Manage workload, priorities, and resource allocation across client requests and revenue opportunities.
  • Support employee performance, development, and career growth.
  • Foster a collaborative, accountable, and solutions-oriented team culture.
  • Identify opportunities to improve team knowledge, skills, processes, and tools.
• Client Strategy & Strategic Storytelling:
  • Lead and oversee the development of client-facing strategies, proposals, and recommendations.
  • Guide team members in translating client business goals into actionable media, audience, shopper, and campaign strategies.
  • Ensure strategic narratives align with objectives such as brand awareness, trial and acquisition, basket growth, repeat purchase, and retail conversion.
  • Review and provide strategic direction on proposal decks, presentations, and campaign recommendations.
  • Provide hands-on strategic support for complex, high-value, or high-priority opportunities.
  • Guide development of post-campaign recommendations that identify performance insights, key learnings, optimization opportunities, and future growth opportunities.
• Pre-Sales Partnership & Revenue Enablement:
  • Partner closely with Sales and Client Success leaders throughout the pre-sale planning process.
  • Oversee strategic support for RFP responses, proposals, pitches, client planning sessions, and growth opportunities.
  • Guide the development of audience strategies, channel mix recommendations, campaign approaches, retail and shopper strategies, and measurement frameworks.
  • Participate directly in strategic pitches and client presentations as needed.
  • Capture learnings from client feedback, wins, and losses to continuously improve strategic recommendations.
• Strategic Campaign Recommendations:
  • Guide the development of audience and campaign recommendations using shopper and retailer data, behavioral insights, category intelligence, campaign performance, and market trends.
  • Ensure recommendations appropriately consider media channels, audience segmentation, campaign structures, retail activation approaches, and measurement strategies.
  • Identify opportunities to integrate retail media, incentives and loyalty solutions, omnichannel activation, programmatic media, social media, and shopper marketing.
• Presentation Development & Executive Communication:
  • Maintain high standards for client-facing presentations and strategic materials.
  • Coach team members on translating complex data and strategies into clear, concise, and persuasive narratives.
  • Establish repeatable presentation frameworks, templates, and best practices.
• Cross-Functional Leadership:
  • Collaborate closely with Sales, Client Success, Analytics, Media Operations, Product, Retail, and Measurement teams.
  • Serve as a strategic connector between client objectives and internal capabilities.
  • Build strong relationships across teams to improve collaboration and speed to market.
• Team Operations & Process Improvement:
  • Manage team intake, prioritization, assignments, and deadlines.
  • Identify opportunities to improve speed, quality, and consistency through templates, strategic frameworks, reusable content, and technology.
  • Help scale Client Strategy support while maintaining high standards for quality.

Qualifications

• Required:
  • 6–9+ years of experience in client strategy, media strategy, shopper marketing, retail media, strategic planning, or account strategy.
  • Previous experience managing, mentoring, or leading team members.
  • Strong understanding of CPG industry dynamics, retail ecosystems, and shopper marketing.
  • Proven experience developing strategic proposal decks, executive presentations, client-facing narratives, and campaign recommendation materials.
  • Strong ability to coach and develop strategic talent, translate data into strategic storytelling, and manage multiple priorities.
• Preferred:
  • Experience within retail media networks, incentive and loyalty ecosystems, or digital and programmatic media environments.
  • Familiarity with audience targeting, incrementality measurement, and shopper data platforms.
  • Experience supporting enterprise sales organizations, CPG brands, and integrated retail marketing strategies.

Success Metrics

• Quality and strategic differentiation of team deliverables.
• Proposal and RFP win-rate contribution.
• Client and commercial stakeholder feedback.
• Speed and quality of strategic development.
• Team productivity and workload management.
• Effectiveness of strategic storytelling and recommendation clarity.
• Cross-functional collaboration and execution alignment.

Benefits

Eligible associates have access to medical, dental, and vision insurance, 401(k) retirement plans with company match, health spending accounts (HSA/FSA), flexible time off, paid holidays, family-building benefits, tuition reimbursement, wellness and mental health services, and perks and discount programs.

Pay

The hiring range for this position is $92,761.88 - $154,603.13 USD annually. The final offer may vary based on geographic location, skills, experience, and other factors.