Manager, Category Management, Tim Hortons, US

Portfolio Ownership

Own a defined product portfolio within the Tim Hortons US menu, responsible for the performance, pipeline health, and innovation roadmap of your categories.

Track category sales trends, product mix, and margin performance on an ongoing basis, surfacing insights and recommendations to the Sr. Manager.

Identify gaps and opportunities within your portfolio based on consumer behavior, competitive activity, and sales data.

Innovation Development

Support the full stage gate process for your portfolio categories, from concept development and consumer research through test market execution, launch, and post-test read.

Build innovation briefs that are grounded in consumer insight and competitive context, and clear enough for operations, culinary, and marketing to execute against.

Partner with the Sr. Manager to ensure your portfolio innovations are sequenced appropriately and ready for calendar placement.

Competitive & Consumer Intelligence

Monitor competitive activity in your categories on an ongoing basis, tracking LTO launches, value plays, and product positioning from key QSR competitors.

Leverage Circana, internal sales data, and consumer research to build a working knowledge of your categories that goes beyond surface-level trends.

Bring competitive and consumer observations to the Sr. Manager proactively, flag opportunities in a timely manner.

Cross-Functional Execution

Collaborate with Brand Marketing, Analytics, Operations, and Media to move innovations from development to launch without losing quality or momentum.

Prepare briefing materials and executive-ready presentations for innovation projects within your portfolio.

Required Skills & Experience

• Bachelor's degree in Business, Marketing, Finance, or related field.
• 4+ years of work experience in QSR, fast-casual, food & beverage, or related field.
• Experience working with sales data and consumer research to generate category insights and actionable recommendations.
• Ability to build clear, well-structured briefs and presentations for cross-functional and senior audiences.
• Strong analytical skills, comfortable working in Excel, Circana or equivalent syndicated data tools, and internal sales reporting.
• Highly organized with strong attention to detail and the ability to manage multiple workstreams simultaneously.
• Strong communicator who can work across functions and build trust with operations and marketing partners.

PREFERRED

• Direct QSR or food & beverage experience, with familiarity of how menu innovation translates to restaurant-level traffic.
• Experience working within a stage gate or structured innovation process.
• Exposure to franchisee environments or an understanding of operator economics.